A Story of a Challenge Discovered in August
A challenge that began after much deliberation by experts

YM Store: Bridging Tradition and Modernity—A Bold Collaboration Between a 47-Year Hanbok Artisan and a 6-Year-Old Fashion Brand

• This is a project to modernize traditional hanbok, created by a couple—a fashion designer and his wife—in collaboration with his mother, a hanbok artisan with 47 years of experience.
• Drawing inspiration from hanbok skirts and Joseon-era sochang-i, they designed pieces that can be incorporated into modern daily life.
• By styling them with a variety of ready-to-wear pieces, they demonstrated that anyone can wear them, regardless of age or body type.

Hanbok, too, is evolving with the times. This project—created by a mother who has been crafting hanbok for 47 years and a fashion designer couple who run a women’s clothing brand—is a product of that very change. They don’t view hanbok merely as clothing that preserves tradition; instead, they’ve reimagined it as attire that embodies the wisdom of the Korean people. To allow hanbok to naturally blend into the daily lives of modern people, they preserved the curves and details that embody traditional beauty while incorporating materials and designs that enhance versatility.

The couple’s brand, YM Store, has built a beautiful bridge connecting the past and the present, attracting a large following of supporters . Their “Hanbok Dress & Creative Robe” project gained immense popularity, reaching 2,000% of its funding goal just four days after its launch.It was a moment on wadiz wheretraditional beauty and modern sensibility came together to shine.

Lee Sang Brewery: 20 Years of Developing Traditional Liquor Across Generations—The Relentless Challenge of an Aged Liquor Expert

• This is the first-ever walnut spirits project featuring walnut-aged liquor—a product never before seen anywhere in the world.
• We captured supporters’ hearts by highlighting the unique flavor—which piqued the curiosity of wine enthusiasts—and emphasizing the limited production run of just 1,000 bottles.
• We built rapport and trust by consistently sharing heartfelt updates, such as the walnut liquor development process and stories about Cheonan walnuts.

“Walnut Spirits” is a unique liquor that reinterprets traditional brewing techniques with a modern sensibility. It boasts a nutty richness and smoky flavor unlike any other whiskey. With only 1,000 bottles produced as a limited edition for the 2023–2024 season, you won’t be able to taste it if you missed this project.

Walnuts are a difficult ingredient to use in liquor production due to their distinctive oil content. However, recognizing the potential of walnuts, Lee Sang Brewery conducted relentless research. After countless tests to achieve the perfect balance of flavor and aroma, they successfully created the world’s first walnut spirit. This project, born out of a genuine passion for spirits, reached its 10 million won funding goal within just 10 minutes of launching. Recognized for its unique product quality, this walnut spirit incorporates 5 patents and 25 new technological innovations. It is not merely a traditional liquor, but a true work of art crafted by experts.

Pet’s Technology: A Heartfelt Challenge to Create a Comfortable Daily Life for Pet Families

• This pre-order project introduced a high-quality international product—proven by 600,000 units sold on Amazon—to the domestic market.
• What makes it special is that it allows for convenient grooming and care at home with eight different types of heads designed to minimize stress for pets.
• They communicated with supporters by uploading a total of 15 News items even before the project launched.

Welcoming a new family member is an overwhelmingly joyful experience. At the same time, it also brings new concerns. “How can we ensure the comfort of both families with pets and their children?” That’s how PetzTechnology’s challenge began.

The “8-in-1 All-in-One Pet Vacuum Groomer,” whichhas garnered significant attention recently,is a product already proven by its high sales on Amazon.With heads designed fordifferent hair types and purposes—covering everything from brushing and grooming to nail trimming and cleaning up pet hair around the house—it has won the hearts of pet families worldwide who found it difficult to visit a grooming salon every time. Its gentle, low-noise operation kept even children at ease. This genuine commitment to comfort led to the wadiz project and fostered active communication. Thanks to consistent engagement with supporters, the project garnered so much interest that it entered the Top 20 for notification sign-ups andachieved a high satisfaction rating of 4.7.

Neo-wa-sup ENM: A Confident Challenge by Rami Mom, a Former Elementary School Teacher and Early Childhood Education Influencer

• This is a kids’ workbook project created by parenting influencer Rami Mom.
• We designed a curriculum that’s “just a little easier” than typical, tailored to children’s levels, so they won’t get bored and can build a sense of accomplishment and confidence.
• By leveraging the know-how of an education major and the Stories shared with followers, we’ve infused the project with both expertise and authenticity.

Children who used to constantly say, “I don’t like it, I won’t do it,” have changed. This is thanks to the “Kids Workbook” created by Rami Mom, a former elementary school teacher and early childhood education influencer with 190,000 followers. Now, children sit at their desks and take out their colored pencils.

Rami Mom has been raising her two daughters herself, grappling with the challenges of parenting. Drawing on the expertise she’s built up since her days as a teacher, she’s been sharing these learning materials for free with moms and dads in her community. Eventually, she decided to take on the workbook project to reach even more people facing similar challenges. Perhaps it was the combination of her educational expertise, experience, and sincere communication that made this project a success. On the very first day the project launched, it reached 55 million won in funding and topped both the real-time rankings and search results, proving its explosive popularity.

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Written by Lee Eun-ah, Edited by Jeong Yu-jin