[Success Stories from the Store #4] Success Tips Directly from Store Managers
This content is part of
[Success with the Store]
series.
📝3-line summary
- For seasonal products, we recommend listing them on a store that offers fast shipping.
- Make good use of the reviews you’ve accumulated from funding and pre-orders.
- Compete based on the value of your brand and products, not just on price.
✔️ Makers who want to build on the success of their funding and pre-order campaigns on wadiz
✔️Makers who want to secure loyal customers and maintain long-term relationships
✔️Makers who want to compete based on brand value and product quality rather thanjustprice
✔️Makers who want to secure a stable distribution channel throughongoingsales
Through the past three articles in our “Store Success” series, we’ve explained
we’ve covered everything from why we recommend wadiz’s Commerce Platform Store to its key features and unique advertising strategies.
Are you starting to get interested in the wadiz Store now?
In this post, we’ve prepared some final practical tips for makers hoping to open a store.
Check out the Store team’s answers to the questions makers are most curious about regarding Store project management.
Q. Are there any specific projects or categories you recommend for joining the Store?
A.We recommend joining the Store for projects that can effectively leverage fast shipping—our biggest differentiator from funding and pre-order campaigns.
Since shipping can begin immediately after a project launches, seasonal products tailored to specific times of the year tend to attract a lot of attention. Examples include humidifiers in the dry spring and fall seasons, and fans in the summer. During spring, when fine dust levels are high and ventilation is difficult, deodorizer projects have also received a positive response in the past. Additionally, seasonal fruits are one of the most successful categories on the Store.
For the same reason, we also recommend listing projects on the Store that are suited for holidays like Lunar New Year and Chuseok, or special occasions such as Valentine’s Day and Pepero Day. Quite a few supporters use the “Send as a Gift” feature to purchase holiday or special occasion gifts directly from the Store.
Furthermore, fresh food items that are purchased consistently and repeatedly regardless of the season—such as eggs, minced garlic, salad greens, and ready-to-eat meals—are categories that consistently rank at the top in the Store. Similarly, there are nutritional supplements like probiotics. These are product categories that can also benefit from fast shipping. In particular, as each season approaches, the Store runs its own special promotions, so taking advantage of these is a great strategy.
Q. Are there any specific points makers should pay special attention to when listing their products in the store after a funding or pre-order campaign?
A. It’s important to make good use of the reviews and satisfaction levels from supporters you’ve built up through your funding and pre-order projects.
Incorporate positive reviews and high satisfaction ratings regarding your Rewards into your project description to build trust with new supporters.We also highly recommend using yourpastproject achievements as target advertising materials, as they are a proven, high-performing advertising strategy.
Example of incorporating funding/pre-order results into a Store project story
Also, unlike funding and pre-order campaigns, don’t forget that with the Store, you must check orders daily and ship Rewards to supporters. Especiallyduring periods like holiday seasons when courier volumes are high and deliveries may be delayed,it’s essential to accurately notify supporters of the situation and provide precise shipping schedules.
Q. I want to go beyond the success of individual projects and make a lasting impression of our brand on wadiz supporters.
A. Start building your brand by thoroughly populating your Maker Page. The Maker Page is where supporters can view all of your projects in one place. You can use it as a promotional space for your brand or to send updates to your supporters.
ZeroAbsol Co., Ltd.’s Maker Page
If you design your Maker Page well, you can operate it much like a brand store on a major e-commerce platform or your own online store. It can also serve as your brand’s portfolio and business card. Since supporters receive notifications whenever you update your Maker Page, you can consistently share news and ensure that the supporters you’ve met so far clearly recognize your brand. We recommend making good use of this feature to get started with your Maker branding.
➡️ View the Maker Page Guide in Detail
Q. Do I need to have a wadiz funding history to open a store?
A. No. Products or services that have never been funded or offered for pre-order on wadiz before can also be listed in the Store. Whether you’re a new brand just starting out or a proven maker with a strong following and positive reviews, you can apply to join the Store.
In fact, Freebon International—a leading maker in the wadiz Store’s fresh food category—joined the Store without a funding campaign and has since run over 50 projects exclusively through the Store, generating steady sales. As a maker beloved by the wadiz community, we’re planning a special “Brand Day” event that will exclusively feature Freebon International’s projects. (Brand Day is a promotion designed for makers who want to generate significant sales through the Store.)
Freebon International, which has launched over 50 store projects since joining as a non-funding maker
What about new brand makers?
Businesses that have been in operation for less than three years and own their own in-house brand are eligible to apply for listing.
This applies to businesses where the period from the business registration date to the application date is less than three years, and which hold trademark, design, patent, or utility model rights related to the brand.
Already a proven maker?
You are eligible to apply if you have a satisfaction rating of 4.5 or higher and at least 1,000 supporter's reviews on sales channels outside of wadiz, such as your own online store. However, these criteria must be met based on one representative product; if that product meets the standards, other products can also be listed in your store.
Even if you do not meet the satisfaction rating and Supporter's review count criteria, you can still apply to open a store if you are a maker with a certain number of fans. The requirement is 10,000 or more social media followers or YouTube subscribers. Makers with 10,000 or more fans can open a wadiz Store if they have either produced the product themselves or hold the rights to sell it.
Q. I’d like to use the wadiz Store as my primary sales channel. Are there any related benefits?
A. If your product is exclusively distributed through the wadiz Store—excluding your own online store— you can use the “wadiz Only” service.
“Wadiz Only” products come with a variety of additional benefits. You can save on advertising and marketing costs through exclusive app and KakaoTalk push marketing support, banner exposure on the store’s main homepage, top placement in each category, and support for performance marketing expenses.
Q. As a Store manager, why do you recommend the wadiz Store to makers?
A. The most distinctive feature of wadiz store supporters is that they prioritize value-driven consumption.
For example, even when buying a single egg, they choose animal-welfare certified eggs, and when it comes to fresh foods, they show a much higher preference for organic and pesticide-free products.
Of course, affordable prices are important too. But I’d like to emphasize that wadiz Store is a place where valuable products that enhance quality of life can truly stand out.
Many supporters who will recognize the true value of your brand are waiting for you on wadiz Store. Since supporters in their 30s to 50s—who have high purchasing power—make up the core customer base, products that receive a positive response tend to see steady repeat purchases. In fact, wadiz Store boasts a higher average order value compared to other platforms.
In other words, once you’ve effectively communicated the value of your brand and project, wadiz Store is a platform where you can meet fans who will continue to support you. If you’re a maker looking to move beyond simple price competition and offer supporters a slightly different, better lifestyle, don’t hesitate to check out wadiz Store.
[Success Stories from the Store] Series
- [Success on the Store #1] The Secret to Doubling Sales After the First Funding Campaign
- [Success Stories on the Store #2] Characteristics of Successful Projects
- [Store Success Stories #3] Advertising Strategies for Store Projects vs. Funding