[wadiz Ad Spotlight #6] Ads That Instantly Attract Even Customers You’ve Missed: KakaoTalk Exclusive Push Notifications
wadiz Ad Products
Here’s the lowdown🔍
Just make sure you know this before you go!
- With a 50,000-ad exclusive campaign, you can send a message to potential customers all at once and boost your visibility.
- We’ve includedreal-world case studies from makers who’ve secured over 100 million won in funding, as well as tips for creating ad creativesthat boost click-through rates.
- Apply these strategies to your project right away to quickly boost the number of notification subscribers and your sales!
"Is there a way to attract supporters to my project? 🤔"
"I want to turn supporters who’ve signed up for notifications into people who actually participate in funding! 🤑"
Gaining supporters’ interest and converting it into funding is a common challenge for all wadiz makers. In this post, we’ll introduce“KakaoTalk-exclusive push” adsthat can effectively guide potential customers from their first visit all the way to checkout.
We’lleven sharereal-world strategies from makers who’ve secured hundreds of millions in funding! We’ll break it down to the essentials.
Reach potential customers with a single message → Maximize ad effectiveness
KakaoTalk Exclusive Push is a single-message ad sent to highly engaged users tailored to your project. You can target users interested in your project based on their supporter activities, such as subscribing to notifications or participating in funding.
A key advantage, especially during the main funding phase, is the ability to target andsend messages even to users who have subscribed to notifications but haven’t made a payment yet. Since it’s a single message, the ad content is more focused, ensuring your message is delivered with greater impact.
In the Ad Center, you can directly select your desired target audience size from 10,000 or 50,000 users. Please refer to the table below for detailed delivery times and rates.
| Product Categories | Target Audience Size | Delivery Time | Unit Price (excluding VAT) |
| KakaoTalk Exclusive - 50,000 | 50,000 people | Tue, Thu, Sat at 4:00 PM | 1.8 million won |
| KakaoTalk Exclusive Plan - 10,000 | 10,000 people | Every day at 4:00 PM | 900,000 won |
💡Why makers who’ve secured hundreds of millions in funding choose the 50,000-user standalone plan!
- By sending a single message to 50,000 potential customers at once, you can expect highly targeted advertising results.
- Clicks surge within 30 minutes of sending → Massive traffic to your project page!
- This is an excellent strategy for driving both repeat visits and payment conversions during the early stages of funding or when payments stall.
- Makers who have recently achieved funding in the hundreds of millionsare actively utilizing the 50,000-subscriber exclusive ad to reach more highly engaged targets🙌
Part 1. Real-world case study: How a single KakaoTalk message drove explosive growth in notification subscriptions📊
A Case Study on Strategies for Launching Soon
👉 In the early to mid-stages of the “Launching Soon” phase—when you need to build anticipation for your project—use a standalone ad to quickly secure a large number of notification subscribers → This also maximizes organic exposure within the service!
| Category | ✨Beauty |
| Advertising Strategy | Day 6 Launching Soon: Driving Dramatic Growth in Notification Subscriptions |
| Ad Performance |
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| Category | 🪄 Beauty |
| Ad Strategy | Launching Soon (Day 4): Encouraging High-Engagement Users to Subscribe to Notifications to Build Anticipation for the Project |
| Ad Performance |
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Part 2. A Real-World Case Study: Boosting Sales with a Single KakaoTalk Message📊
Case Study: Main Funding Strategy
👉 Targeted the point during the project when payment velocity slowed down, using a 50,000-unit exclusive ad for concentrated exposure → Maximized payment conversions right up to the very last moment!
| Category | 🛏️ Home & Living |
| Advertising Strategy | As the deadline approaches (3 days before the end), remind potential customers who are hesitating to participate that this is their “last chance to join.” |
| Ad Performance |
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| Category | 🧋Food |
| Advertising Strategy | Midway through the funding campaign (Day 8), time ads to coincide with a lull in payments to encourage participation from the target audience |
| Ad Performance |
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🗝️ Key Strategy Summary
By preemptively engaging highly engaged users with exclusive push notifications, both the number of notification subscribers and the achievement rate are displayed in the organic exposure section within the wadiz service, attracting even more attention.
In other words, the more successful you are at boosting early engagement, the more youcan create a sense of momentum as a “project people are looking forward to,” driving the project’s growth🚀
We recommend the Exclusive 50,000 campaign for projects like this!
✅ Effective if you’ve reached 500 or more notification subscribers or achieved funding of 10 million won or more
✅ When user response is strong—with existing ad click-through rates around 2–3%—but funding conversions have plateaued
✅ When you want to reach more potential customers at once
Create an opportunity to turn that existing interest into widespread engagement🔑
Tips for creating ad creatives that boost click-through rates
💡Most ads with high click-through rates included at least two of the following elements. Keep these in mind when creating your ad creatives!
| Material Elements | Detailed Examples | Key Points |
| Visualizing Product Features | A shot of a label being printed by a printer; a portable fan in actual use | Convey functionality so it can be understood in one second |
| Encourage Immersion in the Situation | “Perfect for cooking three packs of ramen while camping,” “Perfect for a hot back!” | Supporters imagine the product in their own context |
| Emphasize benefits and exclusivity | “70% discount exclusively on wadiz,” “Maximum benefits for first-time backers during funding” | Encourage clicks with limited availability and price advantages |
| Use strong, attention-grabbing headlines | “Real diamonds for just 300,000 won?”, “Remote control without even touching it!” | Increase Attention with Exclamatory/Interrogative Sentences |
| Showcase variety in colors and configurations | Showcase the full product color lineup and Rewards options | Offer the “joy of choice” |
| Emphasize social credibility | “Cumulative total of 3.1 billion,” “Third encore round currently underway” | Convey a sense of trust by highlighting the project’s popularity |
| Emphasize urgency | "2 days left," "Deadline tomorrow" | Stimulating Participation and Encouraging Quick Purchases |
📌 Now is the perfect time to launch a 50,000-unit exclusive ad campaign.
If you want to reach more highly engaged targets, start a standalone push campaign right now!
🔎 Want to learn more about our advertising services?
- If you’d like to receive a customized ad proposal for your project and enjoy discount benefits, check out the wadiz Ad Proposal Service
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