How to Double Your Conversion Rate with a Single Rewards Image

The Fastest Way to Boost Conversion Rates Without Ads

If you want to boost your wadiz funding results, there’s something you should check first before immediately increasing your ad budget or devising a new marketing strategy.
That is the main Rewards image.

An analysis of wadiz project data from May 2026revealed thatprojects that uploaded a main Rewards imagehad a1.8 times higher funding conversion rate than those that did not. 
Uploading a rewards image is a quick way to improve your project’s performance without incurring significant costs or spending a lot of time.

In this post, I’ll 1) examine the impact of the main Rewards image on your project’s payment conversion rate based on data,
2) share real-world examples, and 3) explain which images work well versus those that are less effective.

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What is a Rewards featured image?

A Rewards featured image is an image you can upload for each option on a project during the “Add Rewards” step.
These images appear alongside the Rewards options descriptions on the project page viewed by supporters, allowing them to quickly grasp the Rewards’ composition, color, and quantity at a glance.

The Effectiveness of Rewards Images, as Seen in the Data

We compared projects with and without main images among those running during the month of May for funding on wadiz, and the results were surprising! 

- Projects with a featured image had a conversion rate was 1.7 times higher. 
- The number of supporters selecting Rewardswas also 7.4 percentage pointshigher.

	Projects with a Featured Image	Projects Without a Featured Image
Rewards Click-Through Rate	30.9%	23.6%
Funding Conversion Rate	8.2%	4.6%

This data clearly shows just how much of an impact a single main image can have on supporters’ decisions to back your project. 

How can an image make such a big difference?

The moment a supporter sees a Rewards image, they can visualize themselves actually receiving that reward if they choose that option.

According to eye-tracking research by the Nielsen Norman Group,consumers process images faster than text, so 
when Rewards options include images like this, users can categorize the choices based on the images alone before reading the text, which can significantly speed up their decision-making process. 

Let’s take a look at an example of a project that included representative images for Rewards. 

Kift All-Purpose Creamer	XGIMI Nova Speaker

Kift’s “All-Purpose Creamer” project drove quick payment conversions by uploadingimagesfor each Rewards optionthat clearly showed the differences in package contents—such as 3-month, 6-month, and 1-year options— at a glance. Supporters can intuitively understand what they’ll receive just by looking at the image, without having to read the detailed description. 

XGIMI also usedimages that intuitively conveyed the product’s color and contentsso that supporters could quickly understand the Rewards and proceed to checkout.

+) Tips for Using Early Bird Options

If you plan to include early bird benefits when designing your Rewards tiers? 
As shown in the Kift option above, you can categorize early bird benefits into “Ultra Early Bird,” “Super Early Bird,” and “Early Bird” based on the size of the benefit and shipping order.

👉 Curious about how to set up early bird packages and options?  

FAQ: How to Prepare Rewards Images

Q1. What kind of images should I upload?

Based on wadiz’s analysis, images that meet the following three conditions proved to be the most effective!

① Real-life photos showing the actual contents at a glance: Photos that accurately depict the exact contents supporters will receive inspire the most trust.

② High-resolution photos that clearly show the actual colors and textures: The product’s true appearance should be conveyed without excessive editing.

③ Photos with a simple background: A white or solid-color background makes the product stand out more. 

To ensure your campaign stands out, please avoid these types of images!

① Images with text, logos, badges, or borders: These distract from the product and diminish the appeal of the Rewards.

② Composite or low-resolution images: Images that are pieced together or have distorted aspect ratios undermine credibility.

Q2. Can I include text in the image?

It’s best to keep the image clean and focused solely on the product! Elements like text, logos, and badges distract the viewer. Additionally, since the images displayed on the Rewards screen are small, adding text can actually reduce readability.

Q3. What are the acceptable image sizes and formats?

File Formats	JPG, JPEG, PNG
File Size	10MB or less
Resolution	1,104 × 624 px or higher recommended
Upload Location	Maker Studio → Rewards → Image section for each option

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Try it out right now!

Please remember that a single clean image contributes to the success of your project,

and if you’re currently preparing to launch your project, be sure to upload your main Rewards image!

Start with wadiz. Just Start on wadiz.

Updated: May 14, 2026