A collection of product page prompts that attract customers even without reviews.zip
Last Updated: May 19, 2026
This content is
Episode 6 of the <WAi Answers>
series
Don’t Miss These!
- On wadiz, even new brands with no reviews can achievea funding success rate of over7,000%.
- We’ll sharethree key elements for your product detail page that can convince customers in place of reviews.
- Be sure to take note of the practical WAi promptsfor each element that you can apply directly to your product.
"Why am I drawn to this even without reviews?" 3 Characteristics of a Well-Designed Product Page
The less familiar customers are with a product, the more they tend to trust “real reviews” over the brand’s own descriptions.
Because of this, new brands starting out without reviews often struggle to generate initial sales.
But on wadiz, it was different. New brands that launched without any reviews have consistently achieved funding rates exceeding 7,000%.
These brands share one common trait: they designed “evidence of trust” into their product detail pages to serve as a substitute for reviews.
There’s a saying that a well-designed product page is like a salesperson who works day and night.
Today, I’ll share the three key elements of new brand product pages that moved people’s hearts—even without reviews.
[Notable Success Projects]
| Funding Achievement Rate: 7,466% | Funding Achievement Rate: 12,039% | Funding Achievement Rate: 8,511% |
| Kift All-Purpose Creamer | Kibit Love Fan | DYNT Sink Coat |
01. Share information about the creator.
Funding is about being among the first to witness a new product’s journey into the world.
That’s why wadiz supporters respond more strongly to “brands they want to cheer on” than to “famous brands.”
To become a brand people want to cheer for, you must first introduce the creator.
Please honestly share your background and the dreams and vision that led you to create this product.
Simply by clearly including an introduction to the maker and the reason for launching the wadiz funding campaign in the Story section of your product page, customers who resonate with your brand’s authenticity will become your first “fans.”
| Kift All-Purpose Creamer | Kibit Love Pan | DYNT Sink Coat |
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[Copy-and-paste WAi prompt]
Include the background of the product’s creation and the wadiz funding campaign, the trials and errors during the production process, and the values embedded in the product on the product detail page—in a way that resonates with customers and makes them want to cheer for you.
Please suggest what content to include and in what order to ensure your authentic brand story comes across effectively.
1) Brand/Maker Introduction: (e.g., A brand that makes vegan lipstick)
2) Background on product development and participation in the wadiz funding campaign: (e.g., “Because I wanted to use cosmetics that are both high-quality and effective”)
3) Challenges faced during the production process: (e.g., It was difficult to find vegan ingredients that performed as well as expected)
[WAi Sample Answer]
If you structure your story based on the order below, it will flow naturally from gaining customer cheers to encouraging them to support the funding campaign.
For each item, I’ll also suggest “what content to include and how much detail to provide.”
① A one-line brand introduction that opens your heart
② Recognizing the problem → Deciding to solve it: “So we decided to make it ourselves”
③ The production journey: First attempts and obstacles that were bigger than expected
④ The Turning Point: “Finally, We Found the Answer”
⑤ The values embodied in the product: The things we never gave up on
⑥ Why We Chose wadiz Funding: Why We’re Joining Forces “Here and Now”
⑦ A Heartfelt Message to Our Supporters: A Closing Message Asking for Your Cheer
02. Please Use Credible Information.
If the product is unfamiliar to customers, it’s hard to convince them with just a “Like.”
If you have official certifications or objective data, place them at the top of the product page; if not, show before-and-after photos or the testing process!
If you clearly highlight what sets your product apart from existing ones, your product page will be persuasive enough even without reviews.
| Kift All-Purpose Creamer | Kibit Love Pan | D.Y.Ent Sink Coat |
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[Copy-and-paste WAi prompts]
To convey the effectiveness and performance of my product using numbers and objective data instead of subjective expressions like “It’s good,”
tell me what content to include on the product detail page and how to present it.
Also, suggest where and how to effectively display any official certifications or information about partner organizations you have.
1. Product Information: (e.g., Vegan Moisturizing Lotion)
2. Certifications and Partner Organizations: (e.g., Skin-Brightening Certification)
3. Test results or numerical data: (e.g., maximum concentration of skin-brightening ingredients)
[WAi Sample Answer]
To persuasively convey your message to supporters—focusing on data and evidence rather than just “likes”—
we recommend including the following four blocks in your Story:
① Present the problem and comparison criteria
② Test design (who conducted the verification and how)
③ Summary of key performance metrics (tables/graphs)
④ Where and how official certifications and partner organizations are featured
Below, I’ll explain how to structure your content using the example “Vegan Basic Lotion / Certified for Skin-Brightening / Maximum Concentration of Skin-Brightening Ingredients.”
03. Address common questions first with a self-help FAQ.
Customers encountering your product for the first time will likely have many questions.
GuidancePointsIf the maker proactively identifies points that might cause hesitation or misunderstandings and compiles them into an FAQ, you can reduce customer drop-off.
The more thoroughly you cover everything—from specifications and materials to usage instructions and precautions—the more trust you’ll build, even without reviews.
| Kift All-Purpose Creamer | Kibit Love Pan | D.Y.Ent Sink Coat |
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[Copy-and-paste WAi prompt]
Create an FAQ by anticipating questions that first-time customers might have or that could make them hesitate to buy.
Structure the FAQ so customers don’t need to look up additional information—covering product specifications, usage instructions, precautions, and shipping details.
1. My product information: (e.g., vegan moisturizing lotion)
2. Common customer misconceptions or concerns: (e.g., The texture is quite thick)
[WAi Sample Answer]
Below is an example FAQ written based on the scenario “Vegan Basic Lotion, which has a fairly thick texture.”
For better readability, place 5–7 questions that you expect to receive most frequently at the top, and organize the rest in a “See More” format.
① FAQs Regarding Basic Product Information
② FAQs Regarding Texture and Feel
③ FAQs Regarding Ingredients and Safety
④ FAQs on How to Use and Skincare Routines
⑤ FAQs about Storage and Shelf Life
04.wadiz TIP: Stay in constant communication with customers through News.
These three projects used not only their product detail pages but also but also used wadiz’s “News” feature to build even stronger trust with their supporters.
From sharing the product creation process and behind-the-scenes stories to hosting product testing events, every small interaction in News serves as a crucial opportunity to turn customers into fans.
| Kift All-Purpose Creamer | Kibit Love Pan | D.Y.Ent Sink Coat |
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[WAi Prompts You Can Apply to Your Product]
Provide content ideas and best practices for engaging with supporters using wadiz’s News feature.
Please suggest what kind of content is most effective at what times, and if there are events that can boost supporter engagement, please also propose event ideas tailored to my product and brand.
1) My product/brand information: (e.g., vegan moisturizer)
2) Current funding status (Pre-launch / In progress / Closing soon): Pre-launch
[WAi Sample Answer]
If you’re preparing a vegan moisturizing lotion and haven’t launched yet,
① News updates to gather notifications and build trust during the launching soon phase, and ② News updates to drive traffic at the start of the main funding campaign,
it’s best to plan these two phases separately.
I’ll put together a newsletter calendar covering the period from the launching soon phase through the immediate post-funding phase, along with event ideas tailored to vegan skincare.
05. FAQ
Q. Can a new brand with no reviews at all launch a wadiz funding campaign?
A. This is the most common question asked by early-stage brands with no reviews.
In fact, wadiz consistently sees brands that launch their first funding campaign without any reviews and achieve funding rates exceeding 7,000%.
Instead of reviews, you can build trust through the maker’s story, the product testing process, and objective metrics and certification data.
Q. How can you build trust if you don’t have official certifications or numerical data?
A. If you don’t have certifications or numerical data, the maker can simply become the first reviewer.
Before-and-after photos, durability test videos, and even a single snapshot of the production process can be worth dozens of reviews.
Wadiz supporters place just as much trust in the process of creating a product as they do in the finished result.
Q. Do I have to include a maker introduction on the product detail page?
A. wadiz supporters are looking not only for the product itself but also for the assurance that “if this person made it, I can trust it.”
The more honestly you show who you are and why you created this product, the more likely supporters who resonate with your brand’s authenticity will become your first fans.
Especially for new brands, the maker’s story is the most powerful trust-building factor—even more so than reviews.
At wadiz,
it’s perfectly fine to launch a product without reviews
Just like the successful projects mentioned above, you can win over supporters with nothing more than a compelling story, data, and carefully curated information.
In fact, because wadiz is a platform where “Story” and “value” are key, it provides an environment where brands just starting out are more likely to gain attention.
If you’re considering your first funding campaign, get started right now. We’re also offering a 30% discount on your first funding campaign’s fees.
Start with wadiz, Just Start on wadiz
For a practical guide covering everything from funding preparation to success, visit the wadiz maker center
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