How to Prepare for Funding: A Pre-Launch Checklist to Boost Your Success Rate
Last Updated: May 20, 2026
How to Prepare for Crowdfunding for Funding
The Complete Guide
Don’t Forget These Essentials!
- The key to crowdfunding success is validating demand.
- According to wadiz, there are five preparatory steps to increase your funding success rate.
- Here’s an essential checklist of what you need to verify during themost critical stage: demand validation.
1. How should you prepare for funding?
The key to crowdfunding success isn’t the idea itself.
It’s far more important to first confirm whether people actually want the product—in other words, to verify the demand!
Based on wadiz, Korea’s leading reward-based crowdfunding platform, here are five preparatory steps to increase your chances of success during funding.
Step 1. Choose a Platform and Define Your Goal
Before you start your funding campaign, you need to be clear on “why you’re doing this.”
This is because your choice of platform and strategy will vary depending on your objective. There are typically four reasons for launching a funding campaign.
- Pre-orders Before Production
- Testing Market Response
- Gaining Early Brand Fans
- Securing Production Funds
wadiz is a platform that allows you to target all four of these goals simultaneously.
With 7.5 million supporters gathering here to be the first to discover new products, you can quickly gauge market response without price competition or significant capital.
Step 2. Validate Demand (The Most Important Step)
The success of a funding campaign depends less on the product’s quality and more on confirming in advance whether it’s something people truly want.
We recommend checking the following items before launching your campaign!
1) Confirm that there is a clear need for the product
- Do you have a clearly defined target audience, including specific details on age, lifestyle, and context?
- Can you clearly explain the problems your target audience faces?
- Can you describe what sets your product apart from competitors in a single sentence?
- Can you introduce the product in a single sentence?
2) Make sure the product is appealing to supporters
- Do you know exactly what the biggest benefit of the product is for customers?
- Are there aspects that customers will find new or valuable?
- Can you demonstrate the product’s features and effects using numerical data or before-and-after comparisons?
- Can you explain why customers should use the product from their perspective?
3) Make sure it’s a brand that supporters want to cheer for
- Is there a story or inspiration behind the creation of the product?
- Can you describe “yourself” or “your brand” in 30 seconds?
- Have you defined the image or vibe you want to project?
- Conversely, have you defined the image or vibe you do not want to project?
Step 3. Set Your Funding Goal and Design Your Rewards
Since wadiz’s system requires you to reach your funding goal before settlement occurs, it’s best to start with a realistic amount if this is your first time.
When designing Rewards, it’s effective to offer not only individual items but also package deals to increase the average order value, and to attract early participants with early-bird perks!
Step 4. Designing the Product Page
Wadiz supporters are more likely to respond to “why this product was created” than to its technical specifications.
And that decision happens much faster than you might think!
On wadiz, the decision to participate in funding is made within the first three scrolls, so it’s crucial to convey the core message powerfully at the top of the product page.
Furthermore, the product detail pages of successful projects all include the following elements.
- Identify the problems customers face
- Limitations of existing products and solutions
- Trust factors based on metrics and certifications
- Production Process and Maker’s Story
- Rewards Details and Shipping Information
- FAQ
Step 5. Prepare Your Marketing Strategy Before Launch
On wadiz, the first three days account for about 53% of total sales.
Therefore, we recommend starting your launch preparations early, even during the “Launching Soon” phase.
- Secure Notifications — Subscribers account for approximately 56% of total sales. Therefore, you must secure as many notifications as possible through the page that is launching soon to increase your total sales!
- Secure Pledges of Support — Projects with 100 or more pledges of support have a funding success rate as high as 92.6%. Start by encouraging family, friends, and acquaintances to sign up and increase your pledges of support!
- Refine the Key Messages on Your Product Page — Include enough information so that potential supporters are drawn to your product’s appeal and sign up for notifications even during the “Launching Soon” phase.
2. Frequently Asked Questions (FAQ)
Q. What kinds of products tend to succeed on wadiz crowdfunding?
A. Rather than simply being a “good product,” products that clearly demonstrate why they’re needed right now tend to attract more attention.
In particular, projects that include the elements listed below tend to see a rapid initial response.
- A product with a clear solution to a problem
- A product whose unique selling point compared to existing products can be explained in a single sentence
- A product that clearly showcases its brand story and development process
- Products linked to seasonal trends, current trends, or lifestyle
Since wadiz is a platform where supporters who are eager to discover new value first gather, “new value” and “Story” are more important than price competition.
Q. What should I prepare first before launching a wadiz funding campaign?
A. Since the first three days account for a significant portion of total sales, thorough preparation is essential. Here are the three most important things to take care of first.
- Securing Notification Sign-ups
- Secure pledges of support
- Summarize the key messages on the product detail page
In particular, the number of notification sign-ups is a key metric that influences both initial sales and algorithmic exposure.
Projects that secure a large number of notification sign-ups before launch tend to see significantly better initial sales.
If you’re preparing for a funding campaign,
try launching your first wadiz funding campaign by following these five steps.
Even as we speak, countless brands are showcasing their unique value to 7.5 million supporters through wadiz.
If you’re new to wadiz, you can also receive a 30% discount on funding fees.
Start with wadiz, Just Start on wadiz
Find a practical guide covering everything from funding preparation to success at the wadiz maker center
Get a 30% discount on your first wadiz funding campaign fee
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