What is an appropriate funding goal amount?
Last Updated: May 27, 2026
Crowdfunding Target Amount
What’s the Right Amount?
Don’t Forget These Essentials!
- The target amount refers tothe minimum amount you must raise to carry out your project.
- Since payments from supporters are only processed once the funding goal is reached, you must calculate it based on “realistic criteria.”
- Here’s a simple guide on how to calculate your funding goal for a successful wadiz campaign.
1. Strategies for Setting a Crowdfunding Goal — What’s the Right Amount?
One of the most challenging steps when preparing for your first funding campaign is setting your funding goal.
Since this is a key factor in the project’s success, it’s important to set the right direction from the very beginning!
There’s a key principle to keep in mind when setting your target amount.
It should be a “realistically achievable amount,” not just your “desired amount”!
Today, for those new to wadiz, I’ll explainthat can boost your funding success rate.
1) What is a funding goal?
In funding, the target amount is the minimum amount you must raise to conduct the project.
On most crowdfunding platforms, including wadiz, payments from supporters who participated in the funding campaign are processed only after the funding goal is met.
Therefore, the funding goal must be calculated based on “realistic criteria.”
2) What if the funding goal is too low or too high?
If you set the amount based on a hunch rather than a realistic calculation, the following problems may arise:
① If the funding goal is too high,
- Even if the amount is the same, a low achievement rate can give supporters the impression that that the project is “unpopular,”.
- If the funding goal is not met, the funds raised won’t be processed, and the project will simply end.
the achievement rate for your wadiz project will be displayed at the very top.
② If the funding goal is too low
- If the target amount is reached, you are obligated to deliver the Rewards to the supporters. In this case, if the target amount is lower than the amount actually needed to produce the Rewards, you may face significant difficulties.
- If you fail to deliver the promised Rewards on time, the trust of the supporters who believed in and supported your brand may be undermined.
3) Try calculating your funding goal this way.
Instead of guessing, “This should be enough,” calculate all the actual costs involved in reaching your funding goal.
The funding goal must include the following six items,, and since additional costs may arise depending on the Rewards, be sure to check these as well!
✅Items that must be included in the funding goal
- Production Costs (Cost of Goods):The costs incurred in actually manufacturingthe product
- Shipping costs:The costs incurred when shippingto supporters
- Packaging costs:Costs related to packaging, such asboxes, cushioning materials, and stickers
- Labor costs:Costs associated with performing the work or managing operationsyourself
- Contingency costs:Funds set aside to cover defective products,additionalproduction, and unforeseen expenses
- wadiz fees:Fees for using the serviceand processing payments (View the latest fee details)
✅How to Calculate
| Cost Categories | Calculation Method |
| Production Cost (Cost Price) | Unit Price × Minimum Order Quantity |
| Shipping Cost | Unit Price × Minimum Order Quantity |
| Packaging Fee | Unit price × Minimum order quantity |
| Labor costs | Calculation varies by situation |
| Contingency | Approximately 20% of production costs |
| wadiz commission | Service usage and payment settlement fees |
2. Frequently Asked Questions (FAQ)
Q. What is the minimum target amount I can set on wadiz?
A. There is no specific minimum target amount for wadiz funding campaigns.
However, we recommend setting a realistic amount of at least 500,000 won.
Q. Can I change the funding goal after setting it?
A. According to wadiz’s guidelines, you can modify the funding goal before the campaign launches, but changes are not allowed after it goes live.
This is because supporters decide whether to participate based on the funding goal. Therefore, it’s really important to set a “realistic amount” rather than just your “desired amount.”
Q. We’ve raised far more than our funding goal! What should we do?
A. If you need to produce more units than expected, please first confirm whether you can ship them according to the schedule promised in your Story!
It’s essential to verify the number of units you can produce before launching your project to prepare for situations like this.
Successful crowdfunding
starts with “setting a reasonable funding goal”!
Based on the points we’ve covered today, go ahead and calculate your project’s funding goal right now on wadiz!
A realistic funding goal will serve as a solid foundation for a successful campaign.
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