The story of a funding campaign that saved a puppy that lost its limbs after falling into a canal, thanks to the efforts of 306 people
Last Updated: July 1, 2026
You’ll find out by reading this post.
- With rewards of just 1,000 won and a funding goal of 7.77 million won—a situation where success seemed virtually impossible—the campaign still reached 100% of its goal by gathering 306 supporters.
- Maker Shin Jeong-hye shared a sincere story rather than a flashy one, and by consistently communicating with supporters through News, she resonated with many people.
- As this example shows, in funding, a sincere and honest story—rather than a grandiose or unusual idea—is the most important tool for winning over supporters’ hearts.
Suro, a 3-month-old puppy, lost his limbs after falling into a ditch, but thanks to 306 supporters who provided funding for his campaign on wadiz, he’s started a new life.Take a close look at thisendlesslyadorable puppy’s paws. The puppy in the photo was living as a stray when he fell into a waterway. Although he was dramatically rescued, he sadly lost his limbs. We’ll share the story of how Suro, after overcoming this ordeal, found a new life through funding in an interview with Maker Shin Jeong-hye.
Suro, the 3-month-old puppy who fell into the ditch
The ditch in the photo is exactly where Suro fell in. If it had been a larger puppy, it might have been able to climb out on its own, but for Suro—who was only three months old—climbing that high wall was too difficult.
Suro was discovered by a neighborhood resident who had been feeding the puppies. They say his paws were already in poor condition when he was found. While he still had some energy left, he would hide somewhere, and it wasn’t until he no longer had the strength to move that he was spotted by people.
The neighbor who first found Su-ro hurriedly gave him some water and took him to a nearby animal hospital. To be honest, they said they took him there expecting the vet to declare him dead. According to Dr. Kim Jun-tae, the attending veterinarian, Su-ro’s condition was dire when he first arrived. Necrosis was progressing in the tips of his legs, and tests revealed he was also anemic. Still, the hospital staff said, “It’s better than dying, right? Let’s try to save him!” and helped Su-ro continue his life—though leg amputation surgery was unavoidable.
A wadiz funding campaign that began with a friend’s recommendation
"Funding for a Straw" Campaign, said she didn’t know much about wadiz. But when she told her friend about Su-ro’s story, her friend recommended trying a funding campaign. So, with the mindset of grasping at straws, she launched the wadiz funding.She said launching the fundingwasn’t difficult. According to Shin Jeong-hye, she was able to set it up easily using “Daum’s next-generation magic.” Rather than writing a grand Story, she just wrote a heartfelt rant. However, one awkward situation arose.
She had set the rewards at just 1,000 won. But the funding goal was 7.77 million won. On wadiz, you can’t adjust the funding amount once a project is live. So, maker Shin Jeong-hye had already given up on the campaign succeeding.
306 Heroes Who Stepped Forward Amid the Hardship
Then, wadiz came across this story. Many people were moved by Suro’s story, so wadiz featured it on the main banner in the hope that the funding would succeed. Of course, the funding amount had been rising gradually thanks to the maker consistently posting updates about Su-ro in the “News” section, but it reportedly saw another significant jump when the main banner was featured.
Maker Shin Jeong-hye shared these words: “While every single hero is important, it feels like a group of ordinary people came together to become heroes.” With a total of 306 participants, the funding reached 100% of its goal.Su-roregained his health, and Maker Shin Jeong-hye sent Su-ro’s newsletter to all 306 heroes. And finally, Su-ro was adopted by the maker’s friend—the very person who had suggested the wadiz funding in the first place.
Now, Su-ro is living a new life as a dog under the name “Chopa.” In a phone interview, the adopter said: “At first, I backed the campaign out of sympathy, but the more I watched him, the more attached I became. When I heard that no one was willing to adopt a dog with a disability, I volunteered to take him in. Everyone says it was a difficult decision, but actually, the atmosphere in our home has improved since Chopa came to live with us. Playing with Chopa and making eye contact with him is truly therapeutic.”
Shin Jeong-hye, the maker behind the “Suro Jipragi” funding campaign, said she met many wonderful people through this project. She also gained hope for the world and realized just how much power social media can have when used for good. In that spirit, she concluded the interview by saying there should be more funding campaigns that can change the world.
Another Project Born from the “Straw” Funding Campaign
Thanks to the Story—rough around the edges but full of sincerity—the updates on Suro shared whenever possible, and the supporters who recognized its value, the “Suro Straw” funding project was able to wrap up successfully. Afterward, Shin Jeong-hye launched another funding project to spay and neuter stray dogsin the very area where Chopa had fallen into the Suro, and this project also concluded successfully.
Listening to Maker Shin Jeong-hye’s story, I’ve come to believe that what matters most in funding is not a perfect story, but “how honestly and consistently you share updates.” This is a prime example of how, even if it’s not perfect, supporters will stand by you as long as your sincerity comes through.
If there’s a campaign you’ve been wanting to support, why not join the “Find Your Supporters Through Funding” campaign? If you’re a maker launching a funding campaign right now, you can enjoy a 90% discount on fees. wadiz is here to help make that first step toward changing the world a little easier.
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