How should you write a detailed page story that persuades customers (supporters)?
Updated: May 20, 2026
What this article covers
- Must-have content for your story
- Advertising review standards and frequently flagged expressions
- Essential guide to thumbnail images
- How to upload images and videos, and technical guide
- Items that cannot be modified after story approval
- How to use partner services when creating on your own is difficult
1. Must-have content for your story
A funding story is not just a simple product introduction. It is a process of persuasion that makes supporters feel, "This product — I can trust it."
Wadiz requires that certain items be included in your story. Missing items will result in rejection during review, so make sure to check before writing.
Required items
| Item | Description |
|---|---|
| Product / Service Introduction | What problem it solves and how it differs from existing products |
| Creator / Brand Introduction | Why this product was made and background that builds trust |
| Reward Details | Contents, specifications, and clear differences between options |
| Shipping Schedule | Estimated production and shipping timeline |
| Refund / A/S Policy | One of the items supporters are most curious about |
| Supporting Evidence | Objective evidence for claims such as efficacy and performance |
In particular, supporting evidence is key to building supporter trust and a requirement for passing advertising review. You can use test reports, award histories, press coverage, and more.
Pre-order has some required items that differ from regular funding. Please refer to the guide below!
👉 [Comprehensive Guide] Basic Writing Guide for Stories
<Related Guides>
👉 How do I prepare a story (detail page)?
👉 We've compiled the TOP 4 most frequently asked story questions.
👉 Must-have content for a pre-order project story
👉 How should I prepare supporting evidence for claims made in my story?
2. Advertising Review Standards — Frequently Flagged Expressions and Precautions
Your story must satisfy not only Wadiz's internal review but also advertising review standards. Violations are especially common in the following areas.
Expressions to watch out for by category
| Category | Examples of expressions to watch out for |
|---|---|
| Food / Health Functional Food | Implying disease prevention or treatment, terms like "sugar-free" or "glycemic index" |
| Beauty / Cosmetics | Expressions that may be mistaken for pharmaceuticals, exaggerated efficacy claims |
| Health Aids / Medical Devices | Claiming efficacy without prior advertising review |
| Pets | Definitive statements about specific ingredients or effects |
| Pet Food | "Human grade" and other unapproved expressions |
Universally prohibited items
- Unauthorized copying of another maker's story
- Unauthorized use of celebrity or character images
- Unauthorized use of broadcast screenshots
- Unauthorized reposting of SNS reviews (cannot be used without consent)
- Copyrighted text such as song lyrics or drama dialogue
<Related Guides>
👉 Story Advertising Review Guidelines
👉 Can I use another maker's detail page as-is?
👉 Can I use SNS reviews posted by customers in my story?
👉 Can I use celebrity or character images in my story?
👉 Can I include song lyrics or drama dialogue in my story?
👉 Can I use a screenshot from a broadcast in my story?
👉 If my reward is a pet diffuser, are there any expressions I should not use in my story?
3. Essential Guide to Thumbnail Images
The thumbnail image is the first thing supporters see. It directly affects click-through rate (CTR), and Wadiz applies separate review standards for it.
Key Rules for Thumbnail Images
| Item | Rule |
|---|---|
| Actual Product Image | Must be included (prototypes or renderings alone may not be acceptable in some cases) |
| Text Overlay | Allowed, but excessive text is restricted |
| Wadiz Official Emblem / Logo | Conditional use permitted |
| Image Size | Must comply with recommended dimensions (Publications and e-books have different requirements for actual product images) |
<Related Guides>
👉 Essential Guide to Thumbnail Images
👉 Can I add the Wadiz official emblem/logo to the thumbnail image?
👉 Can I add text to the thumbnail image?
👉 What is the difference between the thumbnail image and the introduction photo?
👉 What type of actual product image should be added for e-books?
👉 What type of actual product image should be added for publications?
4. Image and Video Upload Guide
We've compiled the questions makers most frequently run into when editing their story.
Images
- There are size limits for images that can be uploaded — check before uploading
- GIF (animated images) can be inserted
- You can also insert a link so that clicking an image navigates to another page
- If an image is uploaded rotated, separate correction is required
- It is recommended to follow the minimum font size standard for text within images for readability
Videos
- YouTube videos can be registered by inserting a link
- YouTube Shorts may display errors in the preview — check before final submission
Writing Tips
- It is strongly recommended to save your story as a draft periodically while writing
- Excessive use of line breaks can affect readability, so it is best to use them sparingly
<Related Guides>
👉 Is there a size limit for images?
👉 How do I upload an animated image (GIF)?
👉 What should I do when I want to insert a video but only the link is being pasted?
👉 How do I make an image clickable so it links to another page?
👉 Is an actual product photo required when submitting a project?
5. Items That Cannot Be Modified After Story Approval
Once the story is finally approved, modifications are not allowed.
Please make sure to do a final check of the following items before submitting.
Final Checklist Before Submission
- [ ] Has the reward composition, price, and options been finalized?
- [ ] Is the estimated shipping date a realistic schedule?
- [ ] Has all supporting evidence been reflected in the story?
- [ ] Are there any expressions that violate advertising review standards?
- [ ] Does the thumbnail image meet the required size and guidelines?
- [ ] Have you done a final check using the preview after saving as a draft?
<Related Guides>
👉 Notice: Story cannot be modified after final project approval
👉 Do I need to save as a draft in the middle of writing my story?
6. If Creating on Your Own Is Difficult — Using Partner Services
If you're not sure where to start with creating your story (detail page), you can use Wadiz's partner services. We'll connect you with expert partners for photography, design, video production, and more.
<Related Guides>
👉 I'd like a recommendation for a detail page production company
Frequently Asked Questions (FAQ)
Q. Can I use reviews that received a great response in a previous project in my new story?
Reviews from previous projects can be used depending on the conditions. However, using SNS or blog reviews without the author's consent may cause issues. The same applies to reviews collected from your own online store or commerce platforms.
👉 How do I upload reviews from a previous project?
👉 Can I post reviews obtained from my own store or commerce platforms before the project launched?
Q. Can I write a draft story using AI?
By using Wadiz AI partner WAi, you can quickly create a story draft simply by entering your product's features. In addition, the AI story summary feature automatically provides a summary so supporters can quickly grasp the key content.
👉 What is the AI story summary feature?
Q. What information should be included in the shipping details?
Shipping Method
- Sequential / bulk shipping, courier / mail, etc.
- If using a courier, please let us know the name of the intended courier company.
Packaging Condition During Delivery
- Example: Will be packed in a bubble wrap-lined box and shipped.
Shipping Inquiry Contact
- The fastest way to communicate and the available communication hours
- Provide one of the following: KakaoPlus, contact the maker, comments, email, phone, etc.
Availability of Delivery to Remote Areas
- Additional shipping fee amount
- How to pay the additional shipping fee
Start with Wadiz, Just Start on Wadiz
From funding preparation to success — find the practical guide at the Wadiz Maker Center