7AM在进入美国市场前如何测试市场需求
Last Updated: 2026-07-10
For consumer brands eyeing international growth, the hardest question is often not ‘can we ship overseas,’ but ‘which market will actually respond.’ Morning wellness brand '7AM' — known for its five-second self-care routine — built a loyal base in Singapore and Hong Kong, and is now preparing to enter the U.S. market. Rather than guess where its brand would resonate next, 7AM used a Wadiz Global Project to reach supporters across multiple countries at once, turning real purchase behavior into market-entry evidence.
We sat down with 7AM co-founders Semi Lee and Nikki Kim to hear how they used a single global campaign to answer ‘which country responds to us,’ how Wadiz’s shipping-agent service helped them plan customs and reward costs before launch, and what they’d tell other makers chasing a global brand.
Why Run a Global Project Before Choosing a Market
Q. Hi! Could you introduce yourselves and 7AM?
Hi, we’re Semi Lee and Nikki Kim, the team behind 7AM. We built 7AM around one idea: even on your busiest mornings, you can take care of yourself in just five seconds. It’s a realistic morning wellness routine, not an aspirational one.
Q. 7AM already has a strong following overseas. Why run a global project on Wadiz specifically?
7AM started in Singapore and is now mainly active in Singapore and Hong Kong, and we’re now getting serious about entering the U.S. market. As we prepared for that, one question mattered most to us: which country, and which kind of customer, would respond most strongly to our brand? We wanted an answer grounded in real customer choices — not a market report.
A Wadiz Global Project let us reach supporters across several countries through one campaign, and actually see how real customers responded and differed by market. That made it a meaningful pre-entry testing ground ahead of the U.S. launch — not just a sales channel.
Q. What was the hardest part of getting started with a global campaign?
The hardest part was that every country has different standards, different customer reactions, and different ways of operating. The same product might get chosen for its convenience in one country, and for fitting someone’s taste or lifestyle in another — and predicting that in advance wasn’t easy.
However, thanks to wadiz’s global project structure, we could run delivery to multiple markets through one integrated system.
Designing Rewards Around Local Lifestyles
Q. The campaign went well. What did you focus on most while running it?
We believe it worked because we focused on how naturally each reward could fit into a different country’s everyday lifestyle. Reaching multiple countries through a single project meant we couldn’t just repeat one standard reward set everywhere — for every tier, we kept asking: does this genuinely fit how someone in this country actually lives?
Q. Any advice for other makers trying to build overseas reach and brand awareness?
You don’t need to think ‘we have to look like a global brand’ from the very start. Instead, picture one very specific person’s actual day, and ask whether your product can fit naturally into their morning and daily routine. 7AM wasn’t built with the whole world as its first target either — we kept picturing ‘one person who won’t give up their routine, no matter how busy they are.’ We believe that sincerity is what carries across borders.
Q. Any words of encouragement for makers dreaming of building a global brand?
Going global never felt like a grand mission to us from day one. We’re still a small brand, still figuring things out every day. But we believe that if you keep showing up and building, day after day, people who remember and like your brand will slowly add up — whether they’re in Korea or somewhere else. We’re not at a stage where we can say we’ve ‘made it,’ so we try not to rush, and instead just make the one choice we can make today. It’s okay to be imperfect, it’s okay to be small — we think anyone dreaming of a global brand right now probably feels the same way. We’re all building, day by day, at our own pace.
One Habit, Many Markets
7AM’s path from Singapore to Hong Kong — and now toward the U.S. — shows that a global brand doesn’t require a global launch plan on day one. What travels across borders, the founders suggest, is a specific, honest habit built for one real person’s morning — tested market by market, one supporter response at a time.
If you’re considering whether your product could resonate beyond your home market, a Wadiz Global Project offers a way to find out with real customers, before committing to a full-scale launch.
FAQ (Frequently Asked Questions)
Q1. Is it possible to launch a global project exclusively for overseas supporters?
A. No, it is not possible to launch a project exclusively for overseas supporters. To launch a global project, you must include at least one reward with 'South Korea' set as the shipping destination. Projects with zero domestic (Korean) delivery options cannot be submitted; the system automatically verifies this at the time of project submission.
Q2. Are global projects reviewed under separate criteria based on the shipping countries?
A. No, separate reviews are not conducted based on the selected shipping countries. The evaluation of global projects is conducted entirely based on South Korean domestic laws. Import regulations or customs restrictions of the selected overseas shipping countries are not included in the review criteria.
⚠️ Important Notices Regarding Global Project Shipping Destinations
• Maker's Responsibility: Import regulations, customs clearance restrictions, and prohibited items for each country must be verified by the Maker in advance.
• Liability: Even if a reward is disposed of, returned, or seized at customs in a specific country, the liability falls entirely on the overseas supporter or the Maker.
📌 Mandatory Action Items
• Before offering a reward, please make sure to verify whether the item can be imported into the countries you wish to target.
• We highly recommend explicitly stating country-specific import restrictions in your project description (detail page) to provide accurate information to supporters beforehand..
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