[Funding Planner: Week 1, 5-Minute Summary] #5. How to Identify Rewards Features That Resonate with Supporters
This content is
Episode 5 of the <WADIZ School Funding Planner>
series.
Don't forget to take this with you!
- wadiz supporters visit the site out of curiosity, not necessity.
- To persuade supporters, you need to highlight the unique features of your Rewards using an approach different from that used for regular customers.
- Here are some sample phrases you can apply directly to your Rewards, makers.
The Funding Planner You’ve Only Seen at School—Here’s a 5-Minute Summary
wadiz is wadiz Schoolto provide a variety of educational programs to millions of makers. Among these is a regularly offered three-week course called “Funding Planner”. Designed for makers who understand the basics of funding but struggle with the practical aspects, this course consists of three live sessions that provide insights to help you refine your project. However, for those who find it difficult to attend the lectures, we’ve prepared the “Maker Tips” series, which lets you grasp the lecture content in just 5 minutes.
In the fifth and final episode of <WEEK 1>, we’ll explore the differences between general e-commerce customers and wadiz supporters. Afterward, you’ll learn how to design Rewards that will motivate your supporters.
1. The Characteristics of wadiz Supporters
First, why do supporters visit wadiz?
To communicate the benefits of your Rewards more effectively, you need to have a good understanding of the wadiz supporters who will become your customers. Why do they visit wadiz?
Supporters aren’t visiting wadiz because they need a specific product right now. Rather, they tend to visit the site to browse “interesting projects.”. For example, let’s say Customer A has run out of laundry detergent at home. Customer A would likely go to a regular e-commerce site or a local supermarket, not wadiz, because they need the detergent immediately.
On the other hand, wadiz supporters don’t go in with the intention of buying detergent from the start. They’re browsing wadiz when they come across a detergent that’s different from the usual ones and click on it. They think, “Oh, there’s an eco-friendly detergent? My usual detergent is almost gone anyway—maybe I’ll check this out.” Even if they don’t need the product right away, they might consider funding the campaign if they find the rewards appealing or sense the maker’s sincerity.
Second, why is writing a wadiz Story (product detail page) so difficult?
Since wadiz supporters have different tendencies than regular customers, you need to take a different approach to highlight the Rewards’ unique features before writing the Story (product page).
Let’s look at another example. Customer A, who needs dish soap right now, visited the site because of a “need.” To meet this customer’s needs, you’d need to write the product page based on facts like price and volume—highlighting discounts, large quantities, and fast shipping.
However, A wadiz story requires a process of “persuasion” rather than just facts. Since supporters are likely to have entered the project out of curiosity, you must weave a detailed narrative into the Story—explaining how your product or service differs from competitors, how it was created, and why they should participate in funding the project. You must be able to fully “persuade” supporters—who tend to take more time to make a decision—with your unique Story.
2. Defining Rewards Features
First, can I “persuade” supporters with my Rewards?
To help you understand, I’ll explain how to define Rewards features that persuade supporters by comparing a typical e-commerce product page with a wadiz Story. First, a typical product page, which is centered on “facts,” follows the flow shown below.
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In contrast, a wadiz story—which requires “persuasion”—follows the flow shown below.
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In other words, Wadiz always goes through the “because” process based on facts. This is where the “persuasion” process I emphasized earlier comes into play.
Second, I’d like to apply this to my own Rewards.
Here is a guide sentence that captures the key features of your Rewards: guide sentencesto highlight the unique features of your rewards. First, identify the positive aspects of your product or service, then write out specific “reasons” to persuade your supporters. Take a closer look at the examples below and try applying them directly to your Rewards.
- (Feature) Our product is convenient. That’s because we’ve used highly stretchy materials .
- (Material) Our product is warm. That’s because we used a special coating process .
- (Design) Our product is beautiful. That’s because they were designed with patterns suited to Koreans .
wadiz’s tip
Based on an analysis of numerous successful funding campaigns, the positive aspects of Rewards can be broadly categorized into 1. Functionality, 2. Materials, and 3. Design. Start by reviewing your Rewards within these three main categories.
This continues as part of the “Funding Planner” Week 2 series.
In the previous <FUNDING Planner Week 1> series, we covered the entire project preparation process, including the funding process, review, and Rewards features. In Week 2, we’ll focus on how to write the detailed page (Story)—a task many makers find challenging.
We’ll be back with valuable insights on how to start your story effectively, how to structure it to fit the wadiz style, and how you can write your story on your own!
<WADIZ School Funding Planner> Series
- Documents to submit during the review stage
- How to set a fundraising goal
- How to reach your fundraising goal
- How to identify Rewards features that resonate with supporters
Curious about when the next Funding Planner School will be held?
Check it out at wadiz School
Written by Han Ji-hye, Planned and Taught by Joo Hee-jae, Edited by Ryu So-mi