Stories of Challenges Discovered in November
A Challenge for an Extra Special Christmas

Black Tree: A Chic Challenge That Breaks the Mold of the Traditional Christmas Tree

• Introducing Korea’s first-ever pre-order project for a black Christmas tree.
• Combining the elegance of an all-black design with the glamour of silver ornaments, we’ve unveiled a unique design unlike anything you’ve seen before.
• It received an enthusiastic response thanks to a variety of options, ranging from large sizes of 1.5m to 3m to half-sized trees designed for narrow spaces.

Green Christmas trees and colorful, sparkling ornaments. The formula for Christmas decor that we’ve all come to know has been shattered—thanks to“Black Tree,”which arrived on wadiz. The combination of matte black and silver ornaments evokes a dark forest blanketed in fresh snow, boasting a commanding presence both day and night. 

The Black Tree’s unique, sensuous atmosphere and sophisticated aesthetic—unlike anything experienced before—were more than enough to captivate the hearts of supporters thirsting for something new. It effortlessly turned the familiar Christmas landscape on its head.The Black Tree project reached 3,708% of its funding goal in just one hour after launching.Welcomed by supporters who rejectthe ordinary, it set a new standard for Christmas.

Playmobil Mini Santa: A Heartwarming Toy and the Steady Challenge of a Playmobil Maker 

• We’re introducing a Christmas special figurine project born from a collaboration between Playmobil and E-Mart.
• We unveiled a rich package featuring this year’s debut “Mini Santa” and the “Shopping Family,” known for its charming details.
• Based on Playmobil’s official import certification and a track record of consistent project success, we’ve built trust with our supporters.

A cute Santa made a surprise visit to wadiz. Does that face look familiar? You’re right. The Santa who was a huge hit last year in Playmobil’s XXL size is back in a mini version. This adorable Santa, holding a small, precious teddy bear and a gift bag, along with the E-Mart Shopping Family with their cart full of groceries, and even Cupid and the Devil—collecting the full set naturally creates the perfect holiday atmosphere.

The enthusiastic support from supporters completely captivated by Mini Santa’s charm, combined with the “trust” the maker has steadily built up over time, created a powerful synergy.The trust built through 13 heartwarming toy and Playmobil projects—including this year’s—has led to the formation of a solid fan base. wadiz has established itself as a new distribution and promotional channel for the maker. The Mini Santa projectranked No. 1 in real-time rankings from the very first day of its launch and achieved the milestone of attracting 2,446 supporters in just 9 days.

Music Box Christmas Edition: A Slow but ‘Valuable’ Challenge by a Handcrafted Brand

• We’re introducing the “Christmas Edition” project from a handcrafted music box brand beloved by people around the world.
• By introducing global limited-edition products to wadiz supporters—who appreciate the value of limited-edition items—we achieved great success.
• By emphasizing the “limited to 100 pieces” and “delivery before Christmas” points, we stimulated supporters’ desire to collect these items.

Music boxes have long been beloved as symbols of Christmas. Their gentle melodies possess a magical power to transform ordinary days into special moments. Wonderful Life’s handmade “Music Box Christmas Edition” is a creation that perfectly captures the essence of the music box. With its intricate craftsmanship and classic design, it has stolen the hearts of people around the world. Since it is a handcrafted item, we cannot produce large quantities at once. This has made it even more rare, and it has become a one-of-a-kind gift for supporters who wanted a special Christmas.

In particular, this projectstrategically leveraged the fact that wadiz attracts supporters who recognize the value of rare products. It’s also a project worth noting for makers considering limited-edition products or overseas imports.The music box edition, produced and imported in limited quantities, was unveiled and concluded successfully, raising approximately 21.46 million won over seven days.

Delitas Stollen: A flavor that deepens with time—a sweet challenge from master pastry chefs

• We’re introducing the Stollen project, a German Christmas dessert that resembles a snow-covered village.
• We made Stollen—which was previously only available in large, heavy, and expensive versions—accessible for everyone to enjoy.
• It won the hearts of our supporters thanks to a recipe from a master pastry chef with 42 years of experience and details refined through customer feedback.

Covered in pure white powdered sugar like fresh snow, Stollen is a classic German dessert known for its moist texture and rich sweetness. It’s steeped in the romantic tradition of eating one slice every Sunday while waiting for Christmas. The taste of winter is created by the harmonious blend of nutty nuts, rum-soaked fruit, powdered sugar, and butter. The charm of Stollen—which becomes even more moist and rich as time passes—has been thrilling people’s hearts for many years.

The sweetness of Stollen has now arrived at wadiz, the place where dessert trends begin. It’s said to incorporate the know-how of master pastry chefs so that even first-time Stollen supporters can experience a unique Christmas. As if to prove the tastes of supporters who respond to novelty and exclusivity, the Stollen project achieved remarkable results, reaching No. 1 on the real-time rankings just three hours after its launch.

[Success Story] Want to read more related articles?

• [Challenge Story Discovered in October] A challenge for creators, by creators
• [Challenge Stories Discovered in September] A challenge that turned a long-cherished dream into reality

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Written by Lee Eun-ah, Edited by Jeong Yu-jin