[wadiz Ad Spotlight #4] Want to quickly reach loyal customers? Ads for products launching soon and funding packages
wadiz Advertising Products
Here’s thelowdown🔍
<PACKAGES launching soon> and <FUNDING Packages> are these types of advertising products!
- You can get 24-hour top placement on wadiz’s key pages: [launching soon] and [funding+].
- You can quickly promote your project to supporters who are highly motivated to sign up for notifications or participate in funding.
- You can display your desired ad creative on the high-visibility home banner.
In [Launching Soon] and [Funding+],
connect with supporters quickly!
The [launching soon] and [funding+] pages are spaces that every wadiz member is familiar with. These pages, which embody wadiz’s unique identity, are key areas frequently explored by and are frequently explored by these loyal supporters.
Did you know there’s a way to quickly promote your projectto supporters visiting these pages? By using the “Launching Soon” and “Funding” package ads, you can showcase your project in high-visibility areas!
Today, I’ll tell you about “Campaigns launching soon” and “Funding Campaign” ads—which help boost awareness among loyal supporters and drive them to sign up for notifications and participate in your campaign.
Keep your project at the top of high-visibility home and list banners
to grab their attention instantly!
The [Launching Soon] and [Funding+] pages are where supporters browse with the intention of subscribing to project notifications or participating in fundingto sign up for project notifications or participate in funding. Launching soon and Funding Package ads are displayed in the home banner and list banner areas. This offers the advantage of quickly exposing your project to supportersto highly engaged supporters.
- The home banner rotates alternately from left to right.
- List banners are displayed in a random rotation at the 1st, 4th, 7th, 10th, 13th, and 16th project card positions.
The supporters' exploration paths are scattered throughout the venue
You can expose the project.
Supporters go through various exploration paths before landing on a project. They might click on an interesting ad on the home banner or use the filter function to quickly find the project they’re looking for. They can sort by “Recommended,” “Notifications,” or “Popular,” or filter by categories such as Beauty, Tech & Appliances, and Food.
In particular, list banners remain prominently displayed at the top in a designated card order even when sorting filters are applied, and when category filters are applied, they appear at the top within the category to which the project belongs. Ads for packages that are launching soon and funding packages display projects at the top of this exploration path, which can lead to increased awareness and encourage participation—this is their biggest advantage.
The longer the campaign runs, the better the ad performance!
Maintain continuous ad exposure
We recommend running “Launching Soon” and “Funding” package ads for at least 3 days to ensure long-term visibility. This is because actively exposing your project to supporters with a high intent to participate can draw them to the project details page.
Let me share the advertising strategy of Project A, which gathered 1,813 notification subscribers and raised approximately 100 million won through 1,098 backers as the project launched soon and the funding ended.
The maker of Project A ran a project with an average order value in the 50,000–100,000 won range
- We ran targeted adsfrom the second day before the project was launched soon until the project’s end dateto steadily attract potential external customers and wadiz’s engaged users,
- We also ran “Launching Soon” and “Funding” packagesas display ads for over 10 days to continuously expose the project to loyal wadiz customers.
- Toward the end of the main funding period, we sent advertising messages to a project-specific target audience viapush notifications, focusing on highly engagedcustomers, which resulted in a dramatic boost in sales.
and it was particularly effective to run targeted ads throughout the entire project period to secure exposure, and then use push ads to drive a dramatic boost during the latter half of the main funding round when sales growth was slowing down. I recommend that you, as a maker, take this advertising strategy into account and run a balanced mix of targeted ads, display ads, and push ads throughout your project period!
Advertising TIP) D-3 until the end of the funding campaign—
don’t miss this last-minute opportunity to boost your campaign!
If you use the funding package 3 days before the project ends, the list banner will display ‘Closing Soon’ label will appear on the list banner. This is a powerful tool for encouraging immediate participation from supporters, and most makers who raised over 50 million won used this strategy. We recommend that you, too, combine funding packages on D-3on D-3 to enjoy the benefits of a last-minute boost!
🔎 Curious about wadiz’s advertising products?
- Learn how to use your advertising budget efficiently
- Learn about wadiz ad products
- [wadiz Ads Spotlight] #1. Want the best value for your money? Try Multi-Content Ads!
- [Wadiz Ads Spotlight] #2: Your project is the first thing users see when they open wadiz 😍 App Main Pop-up Ad
- [wadiz Ads Spotlight] #3. Main Content Ads that Drive Massive Notification Sign-ups and Funding in Just One Day!
🔎 Want to learn more about our advertising services?
- If you’d like a free consultation with an advertising specialist, request an advertising consultation
- If you’d like to receive a customized advertising proposal for your project and enjoy discount benefits, check out the wadiz Advertising Proposal Service
|
||
|
|
|
|
|
|
|
||
|
|
||
