[Official E-book Sales Tip #5] E-book Storytelling Strategies That Keep Readers Engaged Until the End
wadiz Official Partner, NunGil’s
<FUNDING Guidebook for Practitioners>
Be sure to take this with you!
- To create compelling storytelling, you need to make your supporters the protagonists.
- An e-book maker acts as a supporter’s ally.
- Even if the content is the same, it must be conveyed differently depending on the supporter’s situation.
No matter how great your content is, if it doesn’t move your supporters’ hearts, it’s only half the story.
For successful funding, you need to develop a solid storytelling strategy that captures your supporters’ hearts.
This is because the true value of an e-book lies not simply in conveying information, but in bringing about tangible changes in the lives of your supporters.
The key to compelling storytelling: making your supporters the protagonists
So, what exactly is compelling storytelling?
Compelling storytelling is about making the supporter the protagonist. Everyone is the protagonist of their own life. Just as readers become immersed in a novel’s protagonist’s story, supporters show the greatest interest when they feel the project is their own story. In particular, wadiz supporters are not mere consumers; they are people investing in their own change and growth. They are looking for projects that can become their own stories.
The supporter is the protagonist; the maker and Rewards are supporting characters
You must never forget this fact.
Every moving novel has a protagonist. Of course, the protagonist doesn’t accomplish everything alone. There is always a reliable ally on the protagonist’s journey.
Harry Potter had Dumbledore, and Frodo from *The Lord of the Rings* had Gandalf. These characters never put themselves in the spotlight.
Instead, they help the protagonist grow and offer solutions in moments of crisis.
In an e-book project, the maker must serve as this kind of ally to the supporter.
Let’s look at a bad example.
“This Notion template I developed is truly amazing. I spent six months researching it, and I’ve even filed three patent applications. With this system—recognized by the industry’s top experts—I’ll help you boost your work efficiency.”
This kind of story dampens supporters’ interest. It feels just as awkward and unappealing as when a supporting character in a novel suddenly starts bragging about themselves.
Let’s look at a correct example.
"From now on, there will be no more late nights at work in your life."
This way, the supporter naturally becomes the protagonist of the Story, and the maker becomes a reliable ally helping the supporter succeed.
Supporters become more immersed in their own story and ultimately take a step toward the goal of funding.
Just like the beginning, development, climax, and resolution of a novel, storytelling should follow this flow:
Exposition: The supporter’s current situation and concerns (the reality the protagonist faces)
Rising Action: Presenting the possibility of change (the beginning of the adventure)
Development: Specific solutions and action steps (the trials and the process of overcoming them)
Resolution: A vision of a successful future (the protagonist’s growth and victory)
At each stage, the maker should act as the hero’s ally, helping the supporter move forward.
Just as Gandalf guides Frodo and Dumbledore imparts wisdom to Harry.
An analysis of the storytelling in successful projects reveals that they all took the change the supporter dreams of as their starting point. Rather than simply listing a product’s functions or features, they showed how the supporter’s life could change. This allows the supporter to envision their own future through the project, much like how movie audiences identify with the protagonist and share their emotions.
For example, suppose you’re selling a toothbrush. Rather than emphasizing that it’s FDA-approved or that it eliminates 99% of bacteria, a message like “I’ll make sure you never have to visit the dentist again” is far more likely to move supporters’ hearts.
This is because this is the change supporters truly want. FDA certification and bacterial removal rates are merely supporting evidence that should come later; they aren’t the core message that captures supporters’ hearts. After all, FDA certification and bacterial removal rates aren’t directly relevant to them.
The next step in storytelling is to address the questions supporters are naturally likely to have. Once supporters see the possibility of change, they’ll inevitably wonder about its feasibility. “Is this really possible?” “Can I do it too?” “How do I do it?” “How long will it take?” “How is this method different from others?” You need to naturally weave the answers to these questions into your Story.
The key point here is that the specific questions supporters have vary depending on their personality and situation. Supporters who have already decided to purchase will be interested in concrete implementation methods, while those still on the fence will be more concerned about feasibility. This is why the same information must be conveyed differently depending on the supporter’s situation.
Take, for example, an e-book on building a website without coding. A supporter who is still considering a purchase might wonder, “Can I really build a website even though I know nothing about programming?” On the other hand, a supporter who has already decided to buy would likely be more interested in the question, “How is this different from other no-code courses?” This is why the same content must be presented differently depending on the supporter’s situation.
Even in detailed explanations, the supporter must be the protagonist. Technical information, such as FDA certification or antibacterial effectiveness, should be presented as a supporter-centered narrative, such as, “Here’s how your dental health will improve.” After all, technical information only becomes meaningful when it’s connected to the supporter’s real life.
Before launching your project, check the following points:
□ Have you accurately described the supporter’s current situation?
□ Have you shown empathy for the challenges the supporter is facing?
□ Have you presented a concrete vision of the change?
□ Do you show a step-by-step, achievable plan?
□ Have you provided credible evidence?
□ Did you address the supporter’s concerns and questions?
Ultimately, the key to successful storytelling is making your supporters the protagonists. When every page of your ebook becomes their story, they will naturally connect with and engage in your project. Your story has the power to change someone’s life—now, turn it into a compelling narrative where your supporters take center stage.
<The Formula for a Best-Selling E-Book> Series
- [Formula #1 for a Best-Selling E-Book] Everything You Need to Know About E-Books Through Success Stories
- [Formula #2 for a Bestselling E-book] Common Traits of Successful E-books
- [Formula #3 for Bestselling E-Books] How to Make Even Common Topics Stand Out
- [Formula #4 for a Best-Selling E-Book] Why wadiz Is at the Center of the E-Book and Class Market
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