Project Preparation

[Official Tip #6 for Best-Selling E-books] How to Achieve High Funding Goals with E-books

와디즈

2025.02.25

wadiz Official Partner, NunGil’s
<FUNDING Guidebook for Practitioners>

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Successful e-book projects use a Rewards portfolio strategy.
Differentiate your rewards qualitatively and quantitatively at each tier.
Don’t try to start out perfectly from the very beginning.

Do you usually order a single burger or a meal set at a burger chain?
Single burgers vs. meal sets.
Hidden within this is a burger chain’s sales-maximization strategy designed to raise actual prices while making consumers feel they’re getting a better deal.

Consumers spend more money when ordering a set meal than when ordering an à la carte item, but they feel they’ve gotten a better deal compared to ordering à la carte.
They enjoy a more substantial meal while also gaining the satisfaction of having made a smart purchase.

The same principle applies to successful e-book funding campaigns.

The Rewards Portfolio Strategy for Successful E-books

Many makers might think, “Can’t I just upload my e-book and be done with it?” Of course, it’s possible to succeed with just a single e-book.
However, when analyzing projects on wadiz that have achieved over 100 million won in funding, a surprising commonality emerges.
Namely, they employ the same strategy as hamburger chains.

It’s the “Rewards portfolio strategy.”

Rather than relying solely on a single e-book, this strategy involves preparing a variety of rewards—such as VODs, coaching sessions, templates, and workbooks—so that supporters can choose the options that best suit them.
This isn’t simply about diversifying product offerings. It’s a strategy that requires systematic planning tailored to the supporters’ stages of growth and needs.

For example, let’s say you’re creating an e-book on the topic of work efficiency.
Successful makers structure their rewards in the following ways, in addition to the basic e-book.

▶ Basic Plan (39,000 won)

E-book Vol. 1
Basic Template Set for Work Efficiency
10 Practical Examples

▶ Practical Edition (89,000 won)

Includes Complete Basic Structure
Practical Application VOD Lectures (10 Lectures)
Additional Extended Template Set Provided
Situation-Specific Problem-Solving Workbook

▶ Success Edition (159,000 won)

Includes the full practical course package
2 group coaching sessions
6-month subscription to the practitioner Community
20 real-world case studies

▶ Premium (999,000 won)

Includes the Complete Success Package
4 one-on-one personalized consulting sessions
Dedicated channel for urgent questions
Creation of Customized Templates for Your Company

First, the Basic Plan includes the e-book along with basic templates for improving work efficiency. It provides a great starting point at a reasonable price of 39,000 won.
This is the ideal choice for those interested in improving work efficiency but who feel daunted by the idea of diving too deeply into the subject.

The Practical Plan takes it a step further. In addition to the content in the Basic Plan, it includes VOD lectures on practical application.
You can follow along with the on-screen demonstrations to see exactly how to apply the concepts explained in the e-book.
It offers a wider variety of templates than the Basic Plan and includes a workbook featuring various real-world scenarios and solutions.
Although the price increases to 89,000 won, it’s a highly attractive package for those who want to apply these concepts to their actual work.

Example of an e-book project with step-by-step Rewards./wadiz

The “Success” plan takes it one step further. In addition to everything included in the “Practical” plan, it adds group coaching sessions.
This is an opportunity to share real-world cases with others facing similar challenges and work together to find solutions. It also provides access to a Community of practitioners.
Here, you can share know-how with other participants and gain new insights. Although the price is 159,000 won, it’s a worthwhile investment for those who want to make real changes.

Finally, the Premium plan is the choice for those seeking the most tangible change. In addition to all the benefits of the Success Plan, it offers one-on-one personalized consulting.
You’ll be able to find solutions tailored to your specific situation. A dedicated channel for personal questions is also provided. While the price of 999,000 won may seem steep, it’s actually a reasonable investment for those who are serious about making a significant impact.

Meeting Diverse Needs with a Range of Price Points

Why is this Rewards portfolio strategy successful?

The biggest reason is that it meets the diverse needs of our supporters. From beginners to experts, and from those learning as a hobby to those aiming to become professionals, it satisfies everyone.
Those who prefer to study on their own can choose just the e-book; those who want more detailed explanations can opt for the VOD; and those seeking guaranteed results can select the coaching option.

The second reason is a natural increase in average order value. While the Basic plan is in the 30,000 won range, the Practical plan ranges from 60,000 to 90,000 won, the Success plan is around 150,000 won, and the Premium plan starts at 500,000 won or more.
We provide options that allow supporters to invest as much as they wish. High-priced Rewards, in particular, contribute significantly to increasing the total funding amount.

Third is the ability to build deep, trusting relationships. Through direct communication via coaching or mentoring, you can work together with supporters to help them succeed.
This evolves into a long-term relationship of trust, rather than a simple one-time purchase. In fact, many makers are building on this trust to ensure the success of their next projects.

An example of offering upgrade Rewards for returning supporters./wadiz

Fourth, it provides opportunities for upgrades. If a supporter who started with the basic tier is satisfied, they will naturally upgrade to a higher-tier Reward.
In fact, many projects see increased sales of higher-tier Rewards during encore funding rounds. Even supporters who initially chose the basic tier because they felt it was too expensive often decide to make a larger investment once they’ve experienced the value of the content firsthand.

The Key to Rewards Design: Differentiation

So, how should you design your Rewards portfolio?

The most important factor is differentiating the content at each tier.
It’s not just about varying the price; there must be a clear difference in value that supporters can actually perceive at each tier.

For example, consider an e-book on creating emojis. The Basic tier provides the fundamentals of emoji creation along with basic templates. The Practical tier adds to this by including a video-on-demand (VOD) that demonstrates the actual emoji creation process from start to finish. In the “Success” tier, users can receive expert feedback on the emojis they’ve created, and in the “Premium” tier, they can receive personalized guidance—from their debut work to monetization—through one-on-one mentoring.

The key point here is that each tier offers not just a quantitative difference, but a qualitative one.
Whereas the Basic Plan tells you what to do, the Practical Plan shows you how to do it; the Success Plan checks to see if you’re doing it right; and the Premium Plan guides you until you succeed.

Differentiation is also crucial when creating VOD content. Instead of simply reading the contents of an e-book in front of a camera, you should structure the content to show your actual work screen while adding essential explanations. You need to use video to make it easier to understand parts that were difficult to grasp from screen captures alone.

Examples of coaching and mentoring Rewards / wadiz

Designing coaching or mentoring programs requires even more meticulous planning. It’s not just about letting participants ask questions; you need to provide a systematic growth program. For example, the first session could involve assessing the current situation and setting goals; the second session, developing a concrete action plan; the third session, a mid-term review and feedback; and the final session, a final review and planning for the future.

The same applies to community management. It should be more than just a chat room; it should be a space where real value can be shared.
It must be able to continuously provide new value through regular topic-based discussions, sharing of success stories, and guest lectures by experts.

Checklist for a Successful Rewards Portfolio

□ Is the value of each Reward clear?

□ Are the benefits sufficiently differentiated as you move up to higher-tier Rewards?

□ Is the listed price appropriate for the value supporters perceive?

□ Can each reward be reliably delivered?

□ Are the price differences between Rewards appropriate?

□ Are the delivery methods and schedules for each Reward clear?

□ Are there opportunities to generate additional revenue?

No project is perfect from the start

Finally, there’s a common mistake people make when designing a Rewards portfolio: trying to get everything perfect from the very beginning.
However, this is a highly inefficient approach. It’s better to develop it step by step.

In particular, for high-value rewards like coaching or mentoring, it’s best not to accept too many participants right from the start.
It’s important to provide focused support to a small number of supporters and help them achieve success. As these success stories accumulate, they naturally become powerful marketing points for your next project.

Example of marketing based on previous project results / wadiz

The true value of a Rewards portfolio strategy lies not simply in increasing sales.
It lies in providing optimal solutions tailored to the supporters’ stage of growth, thereby creating real, positive changes in their lives.
This is the authenticity that makers who have secured over 100 million won in funding on wadiz have consistently demonstrated.

Try applying this Rewards portfolio strategy to your e-book project as well. You don’t need to have everything perfectly prepared right now.
However, if you carefully consider a systematic framework for delivering value tailored to the supporters’ growth stages and implement it step by step, you too can become the star of a project that receives over 100 million won in funding.

In the next post, we’ll take a closer look at communication strategies for effectively conveying your Rewards portfolio to supporters and building trust.

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