[Wadiz Ad Spotlight #5] How to Quickly Attract Potential Customers: Packages Launching Soon
wadiz Ad Products
Here’s the lowdown🔍
Be sure to know this before you go!
- With the section “Catch Up” launching soon, the exposure areafor package ads has expanded.
- Performance has significantly improved, with a 5x increase in click-through rate and a 74% reduction in CPA.
- One successful maker surpassed 1,000 notification sign-ups and generated 700만 won in revenuesolely through the “Catch Up” ad section .
📢Package Ads launching soon: What’s Changed?
Starting April 1, 2025, the exposure reach of “launching soon” package ads has expanded, resulting in a noticeable improvement in performance.
The “Launching Soon Package” is the flagship product of the Launching Soon Ads,
how this ad I’ll explain how to connect the supporter’s alert request and funding transition.
🔔A structure optimized for driving notification sign-ups
The “Launching Soon Package” ad appears in the space below
✅Home banner on the “Launching Soon” page
✅ Launching Soon List Banner
✅Newly added “Catch Up” cards #3, #6, #9, and #10
In addition to the [Launching Soon Page Home Banner] and [List Banner], launching soon packages are now also displayed in the “Catch Up” service area following a recent redesign.
Since being featured in the “Catch Up” section, both click-through rates and conversion rates have increased as part of supporters’ natural browsing flow.
🔎What is “Catch Up”?
Summary: “Catch Up” is a high-conversion area where highly engaged supporters gather.
Q. Who frequents this section?
A. It’s a section frequently visited by supporters with extensive funding experience on wadiz.
Q. Why do they visit so often?
A. Because they can see projects that are launching soon at a glance, and they can earn funding points by completing actions.
Q. What are the benefits of advertising here?
A. Since your ads are shown to supporters with high levels of interest and engagement, you can expect a high click-through rate and a high funding conversion rate.
📊Changes Revealed by the Numbers
Changes in Ad Performance for Packages Launching Soon (Based on Ad Center weekday data)
📈Click-Through Rate (CTR) increased 5-fold,
📉 74% reduction in Cost Per Acquisition (CPA) for notification sign-ups
| Category |
Click-Through Rate (CTR)
|
Cost Per Acquisition (CPA)
|
|---|---|---|
|
Before the redesign
|
1%–2% range
|
2,000–3,000 won
|
|
After the redesign
|
5–6% range
|
Around 1,000 won
|
🔑Since the revamp of the “Launching Soon” package, we’ve been able to secure more traffic.
📑From notification sign-up to funding conversion,
Real-world performance case studies from makers
📍Let’s take a look at the project results of a sports and outdoor maker
funding conversion results from traffic generated through the “Catch Up” section of the “Launching Soon” package ads.
1️⃣ Funding Conversion Results for Notification Subscribers
| Item |
Figures
|
|---|---|
|
Total number of notification subscribers
|
9,520
|
| Funding Conversion Rate |
14%
|
|
Amount converted to funding by subscribers
|
111.46 million won
|
2️⃣The proportion of funding conversions from notification subscribers attributed to the “Catch Up” ad section
| Item | Total Notification Subscribers | Launching Soon Packages - Catch-Up Section | Percentage |
|---|---|---|---|
| Number of Funding Conversions | 1,360 | 76 | 5.6% |
| Amount of Funding Converted | 111.46 million won | 6.98 million won | 6.3% |
💡This maker ran a total of 7 packages that are launching soon, and in the “Catch-Up” section alone:
- Secured 1,053 notification subscribers
- Of these, 76 participated in the funding campaign → generating approximately 7 million won in revenue
- Approximately 6% of funding converters were acquired solely through the “Catch Up” ad
Participation rates were particularly high on the launch day, contributing to early goal attainment and creating a sense of momentum.
🔁Summary of the Maker’s Advertising Strategy
- “The power of a strategy that designs the flow, rather than relying on a single ad”
These results were achieved thanks to a strategy that combined and executed ads tailored to the supporter’s journey, from the launching soon phase through the main funding campaign.
By deploying appropriate ads at each funding stage, we created a natural flow that led supporters from interest → signing up for notifications → participating in funding.
|
Stage
|
Strategy
|
|---|---|
| launching soon | Combine targeted ads, display ads, and push notifications to build anticipation among supporters and encourage them to sign up for notifications |
| Main Funding | Push notifications for retention → Secure initial achievement rate → Use display ads to create a sense of momentum and encourage participation |
🔑As you can see, advertising doesn’t end with a single impression.
A “designed journey” that guides supporters from initial interest to funding participation is key.
🧭Why are ads for products launching soon important?
- The key to a successful funding campaign is acquiring potential customers
- Notification subscribers are essentially a “crowd waiting to provide funding for the campaign”
- Quick participation on launch day → Contributed to achieving the funding goal and building momentum leading up to the campaign’s end
- Drives sales throughout the entire funding period
📌The package that will be launched soonis the cornerstone of a strategy that gives you a head start on successful funding.
Start connecting with more supporters today using our proven “launching soon” package ads.
🔎 Curious about wadiz’s advertising products?
- Learn how to use your advertising budget efficiently
- Learn about wadiz’s advertising options
- [wadiz Ads Spotlight] #1. Want the best value for your money? Try Multi-Content Ads!
- [Wadiz Ads Spotlight] #2: Have your project pop up first the moment wadiz opens 😍 App Main Pop-up Ad
- [wadiz Ads Spotlight] #3. Main Content Ads: Drive massive notification sign-ups and funding in just one day!
- [Wadiz Ad Spotlight #4] Want to quickly reach loyal customers? Ads for products launching soon and for funding packages
🔎 Want to learn more about our advertising services?
- If you’d like to receive advertising proposals tailored to your project and enjoy discount benefits, check out the wadiz Advertising Proposal Service
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