The Complete Guide to Designing Early Bird Benefits

Last Updated: May 27, 2026

Designing Early Bird Benefits
The Complete Guide

Don’t Forget These Essentials!

• Early bird perks are rewards given exclusively to those who participate in funding early.
• Beyond being simple perks, they are a key strategy for driving supporter engagement in the early stages of the campaign.
• We’ll share the essential tipson how to design early bird offers that will reliably boost sales from day one.

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1. The Complete Guide to Early Bird Benefits

1) Why Are Early Bird Offers Important?

According to wadiz data, *57.4% of the total funding amount is raised within the first 3 days after a project launches.
These first three days essentially determine the project’s overall success.
And early bird offers are the most powerful tool for giving supporters a “reason to participate now” during this period.
*Based on projects from January to April 2026

2) Three Typical Types of Early Bird Offers

When designing early bird perks, you can generally choose from three main types.
If you’re new to wadiz, we recommend focusing on price benefits!

① Price-Based Benefits:This option offers alower price pointthan standard Rewards. Since supporters may not perceive the value of early bird offers if the discount isn’t significant, we recommend setting the price at a level that clearly demonstrates a tangible benefit.

② Additional Items:This approach offers benefits in the form of extra items or freebies—such as “buy one, get one free”—rather thanprice reductions.

③ Special Bundle Type:These are unique combinations available exclusively to early birds, such as bundlingpopularoptions or including limited-edition colors.

3) Build Anticipation Starting from the “Launching Soon” Stage

Early bird benefits are most effective when announced in advance during the “Launching Soon” phase, before the main funding campaign begins.
Use “Launching Soon” stories, News, and Pledges of Support to announce “early bird benefits and quantities” in advance and build anticipation for the project!

👉 What is the “Launching Soon” phase?

2. Frequently Asked Questions (FAQ)

Q. What is the typical range for wadiz early bird perks?
A. On wadiz, early bird benefits are typically set at 10–30% off the regular price.
However, rather than simply offering a large discount, it’s important to first calculate whether the actual profit structure remains viable by taking into account production costs, shipping fees, and wadiz’s commission.

👉Setting a Funding Goal: What’s the Right Amount?

Q. What is an appropriate number of early bird units for a wadiz funding campaign?
A. On wadiz, we generally set the early bird quantity to about 10–30% of the total target quantity.
If the number is too low, it’s hard to build momentum early on; conversely, if it’s too high, it’s difficult to quickly encourage supporter participation.

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Early bird perks are an important strategy for giving supporters
a compelling reason to participate right now

Since the initial momentum at the start of a wadiz funding campaign has a major impact on the overall results,
it’s crucial to prepare early-bird perks tailored to your project in advance!
Use this guide to design perks right now that will make supporters want to participate immediately.

Get your first funding fee discount when you start on wadiz

👉 View related content: How Long Should a Funding Campaign Last? (Guide to the Optimal Duration)

👉 View related content: When Is the Best Time to Start a Funding Campaign?

👉 View related content: How to Prepare for Funding: A Pre-Launch Checklist to Boost Your Success Rate