『LiberNovoプレイブック：韓国におけるクラウドファンディング』
Last Updated: 2026-08-10
LiberNovo is a Hong Kong-based ergonomic chair brand best known for the Omni, marketed as the "World's First Dynamic Ergonomic Chair." In June 2026, LiberNovo launched its new Omni PRO&SE lineup on Wadiz, Korea's leading crowdfunding platform, raising 381,867,000 KRW.
| Metric | Result |
|---|---|
| Funding period | Jun 22 – Jul 2, 2026 (10 days) |
| Funding goal | KRW 1,800,000 |
| Total raised | KRW 381,867,000 |
| Achievement rate | 21,215% |
| Supporters | 688 |
Numbers like these make it tempting to assume this was inevitable for an already-successful brand. These results were driven by a precise strategy. This article breaks down exactly how LiberNovo achieved them.
Why Demand for Ergonomic Chairs Is Rising in Korea
Workers Are Starting to Prioritize Their Health
A noticeable shift is happening in Korea. While work remains essential, more people are prioritizing their physical health just as much. In a Seoul National University Hospital survey of 1,000 office workers aged 20 to 40, 63% said they were willing to invest in health management.
"Health" was also highlighted as a defining keyword for Korea in 2026. Driven by rising work intensity, burnout, and growing uncertainty, health is no longer just a lifestyle choice—it has become a necessity for daily survival.
In short, Korean office workers are adopting a new mindset: "I might not be able to reduce my workload, but I can protect my body through it." For anyone spending most of their day seated, that effort starts right at their chair.
Sitting Longer, Hurting More — Home Offices Getting the Premium Treatment
This shift in priorities runs into a very physical problem. More people now spend most of their waking hours hunched over a screen, and the toll shows up first in the neck and shoulders — sustained forward-head posture is known to increase pressure on the neck discs by 2 to 3 times normal levels. What used to be shrugged off as an occasional ache is increasingly treated as a structural side effect of how people work today.
This awareness is translating into spending. Companies across the office furniture market are increasing investment in ergonomic chairs and height-adjustable systems. As work-life balance gains more attention, spending on comfortable, well-organized home offices is rising too. LiberNovo targeted exactly this point.
An Ergonomic Chair That Adjusts to the Body — Targeting a Specific Need
A New Product Built on Supporter Feedback
The Omni PRO&SE didn't appear out of nowhere. LiberNovo had already run two Wadiz campaigns in Korea, in August and December 2025, introducing the base Omni model to Korean supporters first.
Looking at how LiberNovo has used Wadiz over time, each round wasn't a simple re-sale of the same product — it was an upgrade shaped by requests from the previous round's supporters. Fund, collect supporter feedback, build the next round's upgrade, fund again: that cycle gave every new round its own fresh reason to exist.
The differences this time are clear. A "seat cooling system" — absent from the first campaign's feature list — appeared for the first time as one of three headline features. The lineup also split from a single model into two tiers, SE and PRO, with PRO adding new color options. Pricing was also restructured, moving from a range of KRW 990,000–2,290,000 (including two-chair sets) down to KRW 799,000–1,390,000, with a simpler lineup overall.
A Story Built Around a Specific Pain Point
The campaign page summary clearly shows why this resonates as a targeted solution. Instead of repeating generic claims common in the ergonomic chair category—like "posture correction" or "back support"—LiberNovo went a step further. They highlighted "personalized" spine support and directly addressed "heat buildup," a rarely mentioned pain point, through an integrated cooling system. Long hours of sitting cause discomfort not just from poor posture, but also from trapped heat—a detail only someone who truly sits for long periods would notice and appreciate.
Pre-launch inquiries reflected this same level of detail. Questions like "Is it noisy?", "Is the seat longer than the previous model? It felt short for tall people," and "Does the white option stain easily?" are the exact concerns of experienced, highly engaged buyers. This campaign spoke directly to people living with these daily frustrations, using language that mirrored their exact complaints.
Lowering the Barrier to a Premium Purchase With Offline Experience Zones
Offline Experience Zones Running Alongside the Campaign
Chairs are a category you have to sit in to judge, so an online campaign alone makes conversion difficult — LiberNovo solved this with offline experience zones. After first showing the physical product at an exhibition at KINTEX, its Korean distributor, EcoRobotech, set up a permanent demo space at its Incheon headquarters and expanded to zones across the Seoul metro area, including Gwanak, Seongdong, and Pangyo.
For this PRO&SE campaign, the News Update posts announced "experience zones running before funding opens," and pre-launch questions like "Is there a place to try it offline?" and "When will you announce the experience zones?" came up repeatedly.
Key Takeaways for Global Makers
- Go one level more specific than the category's usual claims (posture correction, etc.) and name the concrete discomfort only real users know — heat, noise, sizing. That specificity is what makes a story convincing.
- Don't just list specs. Identify exactly what your users find uncomfortable and write your copy around it.
- Explicitly feed supporter feedback from one funding round into the next product or round. Each encore campaign then earns its own new reason to exist, which can compound into sustained success.
- If your product is expensive or hard to evaluate online, pair your Wadiz campaign with an offline experience channel — the added effort tends to pay off in conversion.
FAQ (Frequently Asked Questions)
Q. Which Wadiz features help makers prepare for a funding campaign?
A. Makers can use several built-in Wadiz features while preparing a Funding campaign, even before launch.
1. Pre-Launch (Launching Soon page)
- Open a "Launching Soon" page about 10 days (or more) before Funding to collect Notify Me sign-ups and test demand.
2. Maker Studio (project dashboard)
- Write and structure the Story, set Reward tiers, Funding goal, and schedule.
- Monitor pre-launch metrics such as notification sign-ups and traffic, then adjust the plan before the main Funding opens.
3. WAi / Story tools for global makers
- In Maker Studio, makers can use AI to draft and refine their Story and Reward descriptions, and even translate the Story for Korean Supporters.
Q. What should a maker watch out for when running a project without Korean business registration?
A. When operating as an overseas business without a local entity in Korea, the campaign operates as a direct overseas purchase for Korean supporters. Makers must adhere to local customs regulations and clearly display mandatory compliance notices on the campaign story page.
Every story for a project run by an overseas business must state:
- That the project is run by an overseas business and is a cross-border direct-purchase project.
- That customs may restrict import or apply duties on direct-purchase items, and that confirming the eligible purchase quantity and value is the supporter's responsibility.
- That simple change-of-mind refunds are limited once shipping has started (this line can be omitted if the maker chooses to allow such refunds).
➡️Are there any precautions when proceeding with a direct import project?
Just Start on Wadiz.
Your step-by-step guide from preparation to funding success—available now at the Wadiz Maker Center.