[Funding Planner: Week 2, 5-Minute Summary] #1. The Story Opening That Determines the Success or Failure of Your Funding Campaign
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<Wadiz School Funding Planner>
This is the sixth episode of the series.
Take this with you!
- The Wadiz Story (detailed page) consists of reward features, planning and development history, and maker expertise.
- The introduction of the story, or opening, is an important area that determines the success or failure of funding.
- Depending on the characteristics of the maker's reward, it should be planned as a sympathetic or impact-type opening.
I'll show you a 5-minute summary of the funding planner that we've only met at school
Wadiz is a Wadiz school that offers various education to millions of makers. Among them is a three-week training course named Funding Planner, which is in progress on a regular basis. I understand the basics of funding, but for makers who have difficulty in practicing, we provide information that can further enhance the completeness of the project with a total of three real-time lectures. But for those who have difficulty attending the lecture, we have prepared a maker-tip series that allows you to understand the contents of the lecture in five minutes.
In the first episode of <Week 2>, we will find out why story opening is important based on data. You can learn how to plan the opening that fits your project.
1. Basic Configuration of Wadiz Stories
First, how is the Wadiz story structured?
As a result of analyzing projects that were successfully completed within the last 6 months, the Wadiz story commonly consisted of 1) reward characteristics 2) planning and development history 3) stories about the maker's expertise. 1) Rewards features are literally about introducing rewards. Shall we look into the rest of the components as well?
2) Planning and development history is about the process of making products/services. It is a part that unravels the behind-the-scenes of the production, such as the reasons for making the product and the difficulties in proceeding.
3) The maker's expertise is the experience and history of the maker's certificate, certificate, career, and other activities. You can increase your trust in the project by revealing the maker's experience related to rewards.
It's a topic that can't be found on the detailed page of a regular shopping mall, right? However, it is essential to emphasize in the Wadiz story.
Second, what flow do you place the story components in?
Let's apply three essential components to the basic form of the text, the introduction-the main-conclusion. First, the most important reward features are placed in the body. After that, the story is concluded by supporting the main body with the planning and development history and the maker's expertise. So, what should I write about the introduction to opening the story?
In the introduction, you should plan separate contents, not three basic components. In Wadiz, it's called 'Opening'. Since it is written using the maker's reward characteristics, the openings may all be different for each project.
2. the importance of opening
First, why do we have to plan a separate content for the opening?
The reason is that the opening is an important area that determines the success or failure of funding. According to Wadiz internal data, whether supporters fund or not is determined in scrolling 3.
75% of the users who clicked the [Fund] button were deciding on funding at the top, or the opening. This means that if the opening is not written properly, potential customers are likely to leave without seeing key information.
We need to plan an opening that connects with the reward features so that supporters who have entered the Maker project can read without stopping scrolling.
Second, how do you plan an opening that fits my project?
First, please use the above guide sentences mentioned in the last 5 episodes to determine the maker's reward characteristics. If the positive points for the reward are narrowed down to one, we will use the "emotional opening," a concept that presents uncomfortable situations that supporters can sympathize with and solves them with the maker's product.
If you have more than two positive points, use an 'impact opening' that lists product features concisely and clearly. If you present the empathy situation for each feature, it will be insufficient to reveal the main information in scrolling 3. It is recommended to start by emphasizing a number of positive points with a short breath.
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In the next episode, we will look at representative examples written in empathy and impact types together, and we will give you more detailed know-how on writing.
If you watch it together, it's a good content
- How to set the target amount
- How to achieve the set target amount
- How to characterize rewards that go through supporters
If you're wondering if a new school will open soon?
Check it out at Wadiz School
Planning and Lecturing by Han Ji-hye, Editing by Joo Hee-jae Ryu So-mi