[Funding Planner: Week 3, 5-Minute Summary] #2. wadiz Advertising Slots Suitable for My Rewards
This content is
Episode 10 of the <WADIZ School Funding Planner>
series.
Don't forget to take this with you!
- The types of ads available on wadiz are broadly categorized into display, push, and targeted ads.
- For low-engagement, low-cost Rewards, we recommend ads that secure high exposure; for high-engagement, high-cost Rewards, we recommend ads that allow for targeting.
- It’s important to create ad creatives—comprising images and copy—with a specific objective in mind.
The Funding Planner, previously available only through Wadiz School—here’s a 5-minute summary
Wadiz provides a variety of educational programs to millions of makers through Wadiz School. Among these is a regularly offered three-week course called “Funding Planner.” For makers who understand the basics of funding but find the actual process challenging, we offer three live lectures packed with information to help you refine your project. However, for those who can’t attend the lectures, we’ve prepared the “Maker Tips” series—a 5-minute guide to the key takeaways.
In Part 2 of <WEEK 3>, we’ll cover the types and features of advertising products available on wadiz. Find the advertising product that best fits your Rewards and budget.
1. Types of wadiz Advertising Products
First, what kinds of advertising products are available on wadiz?
In Part 2 of Week 3, it’s time to decide which products to allocate your advertising budget to. Specifically, , you can run ads on wadiz using the following three options.
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Types of Advertising Products
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Exposure Period
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Ad Placement
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1. Display Ads
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wadiz Real-Time Service Users
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Main Content, Main Packages, Packages launching soon, etc.
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2. Push Notifications
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Loyal users who have subscribed to wadiz channels
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App push notifications, regular KakaoTalk push notifications, KakaoTalk FAN push notifications, etc.
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3. Targeted Advertising
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Direct and indirect targeting via external media
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Facebook & Instagram social media ads
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First, Display Ads. This is one of the most common types of online advertising and consists of images and copy. It functions much like a banner ad online. The cost varies . The longer the duration, the larger the audience, and the more frequent the exposure, the higher the cost.
On wadiz, display ad products are categorized based on various criteria, such as project type, funding stage, and placement. Here, we’ll introduce the three most popular products.
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Specific Products
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Exposure Period
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Display Area
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Main Content A *Subdivided into B and C based on placement area |
From the launching soon phase to the project end date
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Top Placement
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Launching Soon Package
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Launching Soon Phase
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Top Exposure for Projects Launching Soon, List Area Exposure
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Funding List Banner
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From project launch to project end date
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Featured in the Funding List Section
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Wadiz’s TipMaker Studio > Advertising & Content Creation > wadiz Advertising GuideDownload and check it out. You can find a wider variety of display ad products available for purchase through the wadiz Advertising Center. |
Second Push Ads. These are ads sent to customers in the form of “messages,” such as SMS, app push notifications, KakaoTalk push notifications, and emails. Since individual messages are sent, the cost varies depending on the number of recipients and the volume of messages sent. On wadiz, through Kakao’s official Plus Friends channeltoexpose your project to supporters.
Third Targeted Ads. This is an ad where “Sponsored” content appears in targeted feeds via wadiz’s official Facebook and Instagram accounts. The advantage is that you can identify potential customers active on social media who are a good fit for your project as makers. The billing method varies depending on the campaign objective (impressions, clicks, conversion rate, etc.).
Second, what kind of ads should I run for my project?
Since each ad type has different features and pricing models, it’s important to choose the product that best suits your maker’s product or service. For example , here are the Rewards-based ad products.
First, for low-engagement, low-price Rewards, we recommend display ads and targeted ads. This is because these products tend to have relatively high purchase conversion rates . It’s important to expose your project to as many potential supporters as possible to raise awareness of the Rewards.Forproducts or services in categories such asbeauty, food, and home living (home decor) ,try using ads that can secure high visibility.
On the other hand, high-involvement, high-priced Rewards, I recommend push notifications and targeted ads. Typical examples include categories like tech and home appliances, sports,travel and leisure, and classes—where the average order value is high and the decision-making process takes time .In these cases , it’s crucial to identify a target audience that aligns with your Rewards.By using ad creatives that capture your target audience’sinterest and draw them into your project, you can generate meaningful leads with a high probability of funding conversion.
2. How to Create Ad Creatives
First, how do you plan your ad creatives?
The various ad formats mentioned earlier all require images with copy (text)—that is, ad creatives. Since these creatives determine how much attention an ad receives when displayed, it’s crucial to produce high-quality ones.
When expressing your project through text and images, consider the following questions. You don’t need to answer every single one. However, defining the purpose you want to convey through your copy and images—and establishing criteria that align with that purpose—is a great way to build strong planning skills.
| Copy | Images |
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If you’re still struggling, take a look at the thumbnails of other projects currently live on wadiz. Practicing analyzing the commonalities in the copy and images that caught your eye can be very helpful.
<WADIZ School Funding Planner> Series
Week 3
- How to Set Your Advertising Budget for Promotion and Marketing
- Wadiz Ad Plans Suitable for Your Rewards
Week 2
- The Story Opening That Determines the Success or Failure of Your Funding Campaign
- How to Write a Story Opening: Key Examples
- How to Plan the Main Body of Your Story to Persuade Supporters
Week 1
- Documents to Submit During the Review Stage
- How to Set Your Funding Goal
- How to Reach Your Fundraising Goal
- How to Identify Features of Rewards That Resonate with Supporters
Wondering if a new Funding Planner School will be starting soon?
Check it out at wadiz School
Written and Edited by Han Ji-hye; Planned and Taught by Ju Hee-jae
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