[Ads Were the Easiest #2] How to Use Your Ad Budget Effectively

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Don't forget this!

• Makers who have achieved sales of over 300 million wonconcentrate their advertising budgetson the duration of their projects.
• wadiz advertising includes offers a balanced mix ofcancan expect strong results.
• Take a look atthe advertising strategies used by projects that achieved high sales.

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"I’ve heard that running ads on wadiz is a must, but how can I use my budget most effectively?"

If you’re a maker just starting out with wadiz ads, you’re probably wondering how to use your advertising budget efficiently. That’s why today, we’re sharing a guide on how to manage your advertising budget, based on the strategies used by projects that have achieved high sales. 

By following this guide, you’ll be able to manage your budget more effectively. 

Set your advertising budget to at least 10% of your funding goal.

Makers who have successfully launched projects on wadiz typically set their advertising budget at 10–30% of their funding goal. Set an appropriate budget based on your funding goal to achieve great results.

*For more details on how to set your advertising budget, read “How to Set Your Advertising Budget for Promotion and Marketing.”

Focus on advertising for your project
and achieve successful sales!  

Projects on wadiz that achieved sales of over 300 million won all succeeded by strategically concentrating their advertising budget on the main project phase. An analysis of 11 projects revealed that, on average, 76% of total advertising spend was allocated to the main project phase, and advertising played a key role in driving actual sales growth during this period. 
In fact,Maker Afocused 77% of its advertising budget on the main project phase and recorded over 8억 won in sales.
Additionally, a maker from Company Ballocated 60% of their total budget to advertising for the main project phase and achieved approximately 600 million won in sales, demonstrating that advertising for the main project was the primary driver. 

wadiz advertising serve to gather potential customers—those who have signed up for notifications—during the “Launching Soon” phase, and during the main project phase, theybecome a decisive factor in driving sales growth. This confirms that advertising strategies and budget allocation during the main project phase are key to successful funding.

If you have actively secured potential customers during the “Launching Soon” phase, we recommend investing your budget in the main project phase—within your available budget—to further boost sales.

Use targetedadsas a baseline, 
use display ads and pushnotificationsin a balanced manneraccording to your budget.

Projects that achieve high GMV tend to use targeted ads as a baseline throughout the entire periodand combine them with display and push adsdepending on their budget situation.

In particular, as the GMV amount increases, you can see that targeted ads, display ads, and push notifications are all used in a well-balanced manner.

To learn more about ad types, please read “Understanding wadiz Ad Types.”

Let me explain the advertising strategy.  

From the launching soon phase through the main project period, targeted adsand display adsto maintain continuous ad exposure👀

• Targeted ads use behavioral data—such as wadiz purchases and visits—from Facebook and Instagram to pinpoint exploratory supporters who are highly likely to participate in your project. These ads are then optimized via machine learning to reach this specific audience. They allow you to promote your project not only to existing wadiz supporters but also to potential customers outside the platform who haven’t yet discovered wadiz .
• Display ads are shown on wadiz’s website and app to users activelyusing the service in real time. By placing ads on key pages along the main paths navigated by over 10 million loyal supporters each month, you can effectively drive sign-ups for notifications, funding, and pre-orders.

Dramatically boost sales in a short period! Maximize the number of notification subscribers and funding participants with push ads🔥

• Push ads are messages sent to supporters whohave opted in to receive marketing communications via the wadiz app and KakaoTalk channel and are actively awaiting wadiz updates.By selecting variousdelivery formats and target audiences, you can send advertising messages to maximize sign-ups for notifications and participation in funding and pre-orders in a short period.
• Send a compelling message highlighting the appeal of Rewards and the benefits of participation to potential customers who are considering joining your project, and encourage them to participate immediately.

Check out the maker case study
who raised over 300 million

Check out the case study of a Maker from Company A we’ll share examples of projects. Use this as a reference to help you run your ads more efficiently.

Company A was a maker that ran projects with an average order value in the 100,000–200,000 won range

• From the early stages to the end of the project, we consistently attracted external potential customers and wadiz-interested customers through targeted ads, 
• and useddisplay ads to expand brand awareness and create a sense of momentumamong wadiz’s loyal customers, driving effective funding participation. 
• When an explosive sales boost was needed, we employed a strategy of actively targeting customers with high engagement potentialthrough push notifications.

we’ve explored how to allocate advertising budgets effectively. 
Projects that ran wadiz ads achieved an average revenue that was a whopping 12 times higher than those that didn’t.
As you can see, running ads has a significant impact on sales performance, so if you’re planning a project, be sure to set an advertising budget and manage it efficiently!

🔍Want to learn more about our advertising services?

• If you’d like to receive advertising proposals tailored to your project and enjoy discount benefits, check out the wadiz Advertising Proposal Service.

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