Advertising & Partners

Wadiz Advertising Basics Guide | Types of Wadiz Ads, Budget Allocation, and Creative Production Tips

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와디즈

Updated: August 11, 2026

For the first time running a funding ad

Wadiz Advertising Basic Guide

It's helpful for people like this

It's my first time doing a Wadiz commercial, so I don't know what to choose first
A maker who doesn't know how much and when to spend the advertising money
Makers who want to re-create the material due to low ad click-through rate

You'll find out when you read this

Depending on the level of involvement of my rewards and the price of customers, which advertising products are suitable
How much advertising costs will be set compared to the business target amount, and how to divide it between the scheduled opening and the main project
3 types of advertising materials that increase click-through rates by up to 5x

The Wadiz advertising service is three types of display advertisements, push advertisements, and target advertisements, which help you meet supporters at each stage of your project journey. Projects that ran Wadiz ads had 12 times higher average sales than those that didn't. In this article, we organized the types of advertisements, budget allocation, material production, and discount benefits at once.

*If you need more information, go straight to each content.

Content Topics	Title
Types of advertising	[Advertising was the easiest] #1] Understand the types of Wadiz commercials
Product selection	[Funding planner 3rd week 5 minutes summary] #2. Wadiz commercial account that fits my reward
Setting advertising costs	[Funding planner 2nd week 5 minutes summary] #4. How to set advertising costs for promotion and marketing
budget allocation	[Advertising was the easiest] #2] How to efficiently utilize advertising budgets
advertising material	Three strategies for producing WAi advertising materials that increase advertising cost efficiency 5 times
Low cost operation	I'll give you tips on how to buy cheap but effective weekend advertisements
Expert Design	[Advertising was the easiest] #3] How do I start the ad? We're designed from scratch by experts

1. 3 Wadiz commercials and recommended products by rewards

The Wadiz advertising service is divided into three categories: display advertising, push advertising, and target advertising. The three products are subject to exposure and where they apply.

Types of advertising	Definition	Subject to exposure	Where to apply
Display Advertisement	Banner-type advertisements displayed at specific locations on wadiz sites and apps	Wadiz service real-time users	Wadiz Advertising Center
a push advertisement	Advertisements in the form of messages and contents delivered by specific notifications	Consent to receiving marketing information + users with high loyalty such as Wadiz Kakao Talk official channel subscribers	Wadiz Advertising Center
a target advertisement	Advertisements exposed to external media such as Facebook and Instagram	High-value targets made from Wadiz's user data + similar targets	Wadiz Biz Center

The performance of the target advertisement is about eight times more than the SNS advertisement that the maker directly rotates. I recommend that push advertisements be executed when some supporters gather and positive project results are accumulated. Display ads and push ads can be applied directly at the Wadiz Ad Center.

What kind of advertisement would fit in my reward?

Recommended advertising products vary depending on the level of involvement of the rewards and the unit price of customers.

Rewards Type	a recommended advertisement	Representative category
Low-involvement/low-in-price	Display Ads + Target Ads	Beauty, Food, Home Living (Props)
High involvement/high unit price	Push Ads + Target Ads	Tech, home appliances, sports, travel, leisure, class

There are three representative products for display advertisements: Main Content A (open scheduled to end date, top exposure), package scheduled to open (open stage, top scheduled and list exposure), and funding list banner (open to end date, funding list exposure).

👉 Find out more about Wadiz's advertising type · Wadiz's advertising account suitable for my reward

2. Calculation of advertising costs and budget allocation by period

I recommend 10-30% of the business target amount for promotional and marketing expenses. The business target amount is not the studio target amount, but the amount that includes product manufacturing costs, marketing costs, and net income. (Calculation: Number of applicants for notification × conversion rate × unit price for rewards)

For setting advertising costs, ① set a business target amount, → ② check whether the target amount is appropriate compared to the customer price, → ④ calculate advertising costs, → → check available advertising products within the available amount, and → ⑤ check the expected funding amount.

Planned opening and main project, where else should I use it?

Advertisements during the scheduled opening period play a role in gathering potential customers, and advertisements during this project play a role in driving sales growth. Take a look at the two criteria below and decide according to my situation.

Criteria	Scheduled opening period	Period of this project	Event
Wadiz Recommended Allocation	6~70%	3~40%	+a

3. How to Create Advertising Materials to Increase Click Rate

You have to touch the deficiency that supporters usually feel in one sharp sentence to get a click. If you move the detailed page as it is, the supporter will turn the scroll over in one second. Custom Success Strategies AI partner Wai is an AI that has learned tens of thousands of funding success data and advertising guides, and provides material production guides that increase click-through rates (CTRs) by up to five times.

type	How to use it	I recommend it to this maker
Question-type copy	Ask about the daily inconvenience of supporters	a new brand that needs recognition
Visualizing the Situation	Highlighting stark differences before and after product use	Product that needs explanation due to complex features
data trigger	Use objective data such as real-time funding status and product specification figures	Maker in need of a mid-funding spurt

Check the advertisement review before execution. WAi finds expressions that could be deliberated on the detailed page and tells us a safe alternative.

4. Weekend discount and account preemption and advertising offer service

There is no difference in Wadiz advertising efficiency between weekdays and weekends. Rather, heavy users who participate in the project frequently access the weekend a lot, so there are products with better weekend efficiency.

an advertising product	weekend efficiency
Display - Main Content	More applicants are recruited for notification on weekends, and the number of exposures and clicks is higher on weekends
Display - App Main Pop-up	Similar efficiency to weekdays, more clicks than weekdays
- Kakaotalk push solo	Overall higher efficiency over the weekend, especially the difference in clicks

Main content and app main pop-ups are eligible for a "weekend discount" that is cheaper on weekends than on weekdays. However, display advertisements and push advertisements have limited accounts, so popular accounts close quickly, so I recommend booking in advance.

If it's hard to design by yourself, an advertising offer service

It's a service where the Wadiz advertising manager directly designs a comprehensive advertising plan for the project. If you apply for an advertisement proposal service, you can get the benefits below together.

Benefit Items	content
conditions of application	Total budget of more than 5 million won including target advertisements
pre-booking an account	Pre-book display and push advertising accounts when media mix is confirmed
advertising benefits	Free once 'App Push - 20,000' advertisement worth 400,000 won + up to 1 million won discount if you run a display or push advertisement with a target advertisement

Frequently Asked Questions (FAQ)

Q. Do I have to execute the Wadiz commercial?

A. It's not a must. However, the project that executed the Wadiz advertisement had an average sales of 12 times higher than the project that did not.

Q. How much do I have to pay for the advertisement?

A. I recommend 10-30% of the business target amount. The business target amount is calculated by the number of notification applicants × conversion rate × reward customer unit price, and substitute the Wadiz average conversion rate of 10%.

Q. If you had to choose just one ad, what would be good?

A. I recommend that you have a target advertisement as the default. The higher the GMV, the more likely it is to maintain the target advertisement for the entire period and add display and push advertisements according to the budget situation.

Q. Doesn't advertising on weekends make it less efficient?

A. No, it's not. Heavy users accessed a lot on weekends, so the main content and KakaoTalk push alone showed higher efficiency on weekends. Main content and app main pop-ups are also subject to weekend discounts.

Q. Can I use the detailed page as the advertising material?

A. I don't recommend moving it as it is. If you enter the product name and features in WAi, you can create three types of advertising materials: question-type copy, situation visualization, and data trigger.

Check the target amount and reward design, which are the starting points for calculating 📌 advertising costs.

Start funding with ~90% commission benefit

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